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July 1, 2016
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July 1, 2016
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Updates » Business/Marketing
Blog: What role does an office play in game development? 6
by Gamasutra Community [06.16.16]
Could something as simple as how we think about our working environments make a difference to the quality of what we make?
Business/Marketing

Twitter tags Zelda as the 'most talked about' game during E3  
by Alex Wawro [06.16.16]
While this is more of a fun data point than a particularly useful†insight, it does give credence (at least, if you care about Twitter mentions) to Nintendo's Zelda-centric marketing strategy for E3
Console/PC, Indie, Business/Marketing, E3

To get people into VR, Sony puts PSVR demos in stores this month  
by Alex Wawro [06.16.16]
Sony has confirmed both a 10/13 release date and expectations of supply problems†for PSVR, and now its going to try and drum up popular interest by putting demo units in retail stores this month.
VR, Business/Marketing, E3

Unity tweaks its pricing scheme in the wake of dev complaints 5
by Alex Wawro [06.16.16]
Unity Technologies has made some changes to the new pricing scheme it launched last month due to complaints from its community†that the new model can be too expensive for select Unity developers.
Console/PC, Smartphone/Tablet, Indie, Business/Marketing

Magic Leap and Lucasfilm team up to open mixed reality research lab  
by Alex Wawro [06.16.16]
The mysterious but exceedingly well-funded Floridian†startup Magic Leap has forged a partnership with Lucasfilm that will see the pair opening a joint research lab for "experiential storytelling."
VR, Business/Marketing, Video

Sony is the real winner of E3 2016, says Facebook data  
by Chris Kerr [06.16.16]
With E3 more or less done and dusted for another year, Facebook has teamed up with analytics outfit Pulsar to answer that all important question: who won the conference war?
Console/PC, Business/Marketing, E3

Allison Road scrapped after Team17 and Lilith end partnership  
by Chris Kerr [06.16.16]
"After a long consideration between Team17 and ourselves, we have reached a mutual agreement to end our collaboration on publishing Allison Road under Team17's Games label."
Console/PC, Business/Marketing

Michael Bay to create cinematic VR with The Rogue Initiative  
by Chris Kerr [06.16.16]
"Iíve enjoyed a longstanding relationship with Mr. Bay and couldnít be more excited to work with him and truly leverage his unique vision and incredible depth of experience to this amazing new medium."
VR, Console/PC, Business/Marketing

Oculus will keep investing in devs 'as long as we need to' post-launch 1
by Alex Wawro [06.15.16]
Oculus head of dev relations Anna Sweet acknowledges that the VR market†is still young and encourages developers who are concerned about the state of VR adoption†to stick with it -- and with Oculus.
VR, Business/Marketing, E3

Sony boss on holding back the PlayStation Neo and Microsoft's surprising reveal  
by Chris Kerr [06.15.16]
"From past experience, the worst thing you can do is disappoint [consumers] and pull the rug away from people."
Console/PC, Business/Marketing, E3

Sony expecting PlayStation VR supply issues  
by Chris Kerr [06.15.16]
"We have growing confidence that we'll be supply constrained with this product, but we'll do our very best to meet demand."
VR, Business/Marketing, E3

Overwatch player count hits 10 million after three weeks 3
by Chris Kerr [06.15.16]
Over 10 million players have flocked to play Blizzard's online hero-shooter, Overwatch, since the game launched on May 24.
Console/PC, Business/Marketing

Postmortem: Dinosaur Polo Club's Mini Metro Exclusive 8
by Peter Curry [06.15.16]
"I initially saw Mini Metro as an opportunity to have an iPad app under my belt and a little pocket money. My brother Peter saw it as potentially leading to a career as an independent game developer."
Console/PC, Indie, Audio, Design, Production, Business/Marketing, Exclusive, Video

Microsoft says 'no' to the notion of Scorpio-exclusive Xbox games 6
by Alex Wawro [06.14.16]
As E3 2016 putters along, Microsoft executive Aaron Greenberg responds to people questioning whether or not some games might be exclusive to Microsoft's more powerful "Scorpio" Xbox with "no."
Console/PC, Business/Marketing, E3

Xbox boss Phil Spencer on Scorpio and the future of console cycles  
by Chris Kerr [06.14.16]
"Consumer expectation is that, if you wanted to, you could go buy a new cell phone every year. I donít want to get into that mode with a console."
Console/PC, Business/Marketing, E3

The rise of Taiwan's indie scene 1
by Gamasutra Community [06.14.16]
Two independent game developers offer a look at the state and growth of the Taiwanese indie scene and how it came to be.
Indie, Business/Marketing

Zynga snaps up EA's former SVP of mobile publishing, Bernard Kim  
by Chris Kerr [06.14.16]
"Iím very excited to work with Frank and the team to deliver high-quality experiences that drive deeper long-term engagement with mass market audiences."
Social/Online, Smartphone/Tablet, Business/Marketing

Beyond the pitch: Getting your team engaged and excited about a game dev project 1
by Gamasutra Community [06.14.16]
Game industry professionals weigh in on specific ways you can lead your team to success, in this continuation of the Games Outcomes Project.
Production, Business/Marketing

Blog: What does $1 million buy in game development? 6
by Gamasutra Community [06.14.16]
A million dollars seems like a lot of money, but what does it really buy? †To explain the answer, I'm going to use a widely reviled concept: the man-month.
Production, Business/Marketing

Sony confirms release date for Playstation VR at E3  
by Chris Baker [06.13.16]
At E3 today, Sony set a firm release date of October 13th for their VR hardware previously known as Project Morpheus. They also announced VR titles in major franchise like Final Fantasy and Star Wars.
VR, Console/PC, Business/Marketing, Video, E3