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December 17, 2014
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December 17, 2014
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Updates » Business/Marketing
8 important takeaways from PlayStation's investor relations day  
by Kris Graft [12.01.14]
In an investor meeting this week, Sony Computer Entertainment CEO Andrew House outlined where the PlayStation business is going in the years ahead, and how SCE plans to keep its momentum going strong.
Console/PC, Business/Marketing

Former The Last Of Us art director joins up with Crystal Dynamics  
by Alex Wawro [12.01.14]
Irrational alum and former The Last Of Us art director Nate Wells seems to have taken a job with Tomb Raider developer Crystal Dynamics after a brief stint as art director at Giant Sparrow.
Console/PC, Business/Marketing

How to leverage your local library as an indie 1
by Gamasutra Community [12.01.14]
"As my thirst for knowledge increased, so did the diversity of books. I started requesting Art Books, Marketing Books, Books of Faith, and even a very obscure technical book for programming Voronoi Diagrams."
Indie, Programming, Art, Audio, Design, Production, Business/Marketing

6 tips for success in the Chinese mobile game market 4
by Gamasutra Community [11.28.14]
A quick guide to what it takes to make it in the Chinese mobile market -- from partnerships to localization tips and an explanation of what kinds of games Chinese users most enjoy.
Smartphone/Tablet, Production, Business/Marketing

What we got out of exhibiting at PAX Australia 2
by Gamasutra Community [11.28.14]
"From my perspective the event was successful due to the public response alone. We had a constant stream of attendees lining up to play for all three days."
Console/PC, Indie, Business/Marketing

Blog: The advantages of joining a bundle 4
by Gamasutra Community [11.27.14]
"My criterion is simple; when you’ve reached end of your big buzz, stimulate the late buyers with the incentive of a lower price."
Console/PC, Indie, Business/Marketing

King's chairman Melvyn Morris has stepped down  
by Mike Rose [11.27.14]
Candy Crush Saga studio King saw its chairman of the board step down this week, with personal reasons cited.
Smartphone/Tablet, Business/Marketing

Looking for edu-games in Kuala Lumpur 2
by Christian Nutt [11.27.14]
"There are 9 million children in Malaysia under 14 years old. Parents are education focused, investing in a range of supplemental learning services."
Smartphone/Tablet, Business/Marketing

Bottomless IAPs: Balancing profit with consumer value 7
by Gamasutra Community [11.27.14]
"The negative stigma from bottomless IAPs is the fact that most of them don't provide value to the player but take time and money away from them."
Smartphone/Tablet, Design, Business/Marketing

Ubisoft yanks AC Unity season pass, placates buyers with free game 3
by Alex Wawro [11.26.14]
Amidst long-running technical issues with Assassin's Creed Unity, Ubisoft has abruptly curtailed its DLC plans and made significant business concessions to appease those who purchased the game.
Console/PC, Business/Marketing

Devs team up with Humble Bundle for anti-Ebola charity game jam  
by Alex Wawro [11.26.14]
'Games Against Ebola' is a 96-hour charity game jam in which Mojang and 8 other dev teams, along with one solo developer, make games about healing and sell them through Humble Bundle for charity.
Console/PC, Business/Marketing

EA honored for its LGBT equality practices 1
by Mike Rose [11.26.14]
Electronic Arts is one of the best companies practicing LGBT equality, according to an annual report from the Human Rights Campaign.
Console/PC, Business/Marketing

Orcs Must Die! coming to China via Tencent agreement  
by Mike Rose [11.26.14]
Orcs Must Die studio Robot Entertainment is looking to greatly expand its player base, with a new Tencent partnership that will see its popular franchise coming to the Greater China Region.
Console/PC, Business/Marketing

Unity's new UI system is finally here 1
by Mike Rose [11.26.14]
Unity has released the next version of its video game engine, complete with the brand new Unity User Interface system that the company says is faster and more flexible than the current solution.
Console/PC, Smartphone/Tablet, Business/Marketing

A handful of British game studios have passed the tax relief cultural test 1
by Mike Rose [11.26.14]
More than 30 British game studios have applied for the new video game tax relief in the UK, while just over a dozen games have received provisional certification to go ahead for the application.
Console/PC, Business/Marketing

Advertising authority investigating YouTubers who don't disclose paid-for videos 2
by Mike Rose [11.26.14]
"There are strict rules that govern television and other advertising and it seems to me that there's a bit of a loophole when it comes to online, videos and YouTube." - Ben Bradshaw, a British Member of Parliament, reacts to poor disclosure from YouTubers.
Console/PC, Business/Marketing

Latest Pokemon pair sells 3 million in opening weekend  
by Mike Rose [11.26.14]
Pokemon Omega Ruby and Alpha Sapphire, the latest Pokemon remakes, sold more than 3 million copies over their launch weekend.
Console/PC, Business/Marketing

Amiibos are here - but what's next for Nintendo's video game-toy business? 6
by Christian Nutt [11.26.14]
How are the Amiibo figurines? How is the Smash Bros. gameplay using them? And more importantly -- what potential is there, and what pitfalls lie in store for Nintendo?
Console/PC, Business/Marketing

FTC compels Sony to issue refunds over misleading Vita launch ads 3
by Alex Wawro [11.25.14]
SCEA has agreed to a settlement deal with the FTC over charges that it and its advertising partner intentionally misled people with the advertising campaigns for the launch of the PlayStation Vita.
Console/PC, Business/Marketing

Streaming game development on Twitch: Lessons learned 4
by Gamasutra Community [11.25.14]
"I have tried to compile a number of lessons here, from both the perspective of a long time viewer of development videos/streams and that of a new game development streamer."
Console/PC, Indie, Programming, Business/Marketing