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March 29, 2017
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Updates » Business/Marketing
Nexon partners with PlayFusion to drive toys-to-life business  
by Chris Kerr [03.02.17]
Online game company Nexon, the publisher behind side-scrolling MMO Maplestory, has entered into a strategic partnership with toys-to-life outfit PlayFusion. 

Becoming a Nintendo Switch indie dev will be tough early on 5
by Kris Graft [03.02.17]
Game developers who want to get their games on the soon-to-launch Nintendo Switch should be prepared for a strict submission process, at least here in the console�s early days.
Console/PC, Indie, Business/Marketing, Video, GDC

Blog: The importance and instruments of market research  
by Gamasutra Community [03.01.17]
How to understand your target audience and minimize risks? Practices and instruments, which can help you evaluate your strategy and choose new projects wisely.

A cautionary tale in community crisis management 1
by Katherine Cross [03.01.17]
"Empathize, acknowledge, and build a relationship," says Emma Siu, community engagement manager on the non-combat MMO Wander.
Console/PC, Indie, Business/Marketing, GDC

Oculus slashes Rift and Touch prices in a bid for VR affordability 1
by Alissa McAloon [03.01.17]
Aiming to break down the financial barrier keeping many potential VR users from adopting the tech, Oculus has announced a significant price cut for the Rift, Touch, and standalone Oculus Sensors.
VR, Console/PC, Business/Marketing

For Tim Sweeney, advancing Epic means racing into AR and VR 3
by Alex Wawro [03.01.17]
Epic Games chief Tim Sweeney sits down with Gamasutra in a wide-ranging conversation about everything from the Unreal Engine's future focus on AR and VR to his own passion for land conservation.
VR, Console/PC, Production, Business/Marketing, GDC

Blog: Taking Assassin's Creed Pirates from paid to free-to-play 5
by Gamasutra Community [03.01.17]
This article presents the journey of Ubisoft's Assassin's Creed Pirates from a premium app to free-to-play, analyzing all the price adjustments made to increase revenue along the way.

Rovio's games division just had its best year ever  
by Chris Kerr [03.01.17]
"I'm happy to say that Rovio did extremely well. During 2016, we found the magic thing in Rovio again."
Smartphone/Tablet, Business/Marketing

Blog: When should I consider paid user acquisition?  
by Gamasutra Community [03.01.17]
Have you been working tirelessly on your game towards a global launch, but haven’t thought about how you’re going to market it? Kongregate shares some tips on how to market effectively.

Ubisoft acquires massively multiplayer social game, Growtopia  
by Chris Kerr [03.01.17]
French heavyweight Ubisoft has acquired the rights to Growtopia, a massively multiplayer social game that lets players build interactive game worlds.
Console/PC, Smartphone/Tablet, Business/Marketing

One Life Left x GDC podcast: Trains, boats, and video games  
by Staff [02.28.17]
We're easing ourselves into GDC week with a low-key hotel room recording, but there is nothing low-key about our brilliant guests.
Programming, Art, Audio, Design, Production, Business/Marketing, Podcast, GDC

Want to publish your game in China? A new Unity initiative could help  
by Alissa McAloon [02.28.17]
A partnership between Unity and Xiaomi seeks to simplify the process of getting projects from Unity to the digital shelves of the Chinese storefront, Mi Game Center.
Smartphone/Tablet, Business/Marketing

Will the Switch be a success? Industry veterans and Switch devs weigh in  
by Chris Kerr [02.28.17]
A recent Polygon roundtable has asked a huge number of industry heavyweights to weigh in on all aspects of Nintendo's upcoming console-handheld hybrid, the Switch
Console/PC, Business/Marketing

Blog: How to make effective official game websites 5
by Gamasutra Community [02.28.17]
What should you do for your official game websites? What tools should you use, how should you design them, and where should you start?

Studio Wildcard will pay modders $4K a month to create Ark mods 1
by Chris Kerr [02.28.17]
Ark: Survival Evolved developer Studio Wildcard has launched a new program to let modders earn cash while they work. 
Console/PC, Business/Marketing

Microsoft unveils Netflix-style Xbox Game Pass service  
by Chris Kerr [02.28.17]
Microsoft has unveiled a new Xbox Game Pass initiative that will give subscribers unlimited access to over 100 Xbox One titles.
Console/PC, Business/Marketing, GDC

Pokemon Go has racked up 650 million downloads  
by Chris Kerr [02.28.17]
Pokemon Go developer Niantic says the augmented reality hit has been downloaded over 650 million times.
Smartphone/Tablet, Business/Marketing, GDC

Peter Moore leaving EA to join Liverpool Football Club as CEO 1
by Alissa McAloon [02.27.17]
Longtime industry veteran and current Chief Competition Officer Peter Moore is ending his near decade at EA to become the next CEO of the Liverpool Football Club.

Lifetime Minecraft sales hit 122 million  
by Chris Kerr [02.27.17]
Mojang's popular build-em-up, Minecraft, has sold 122 million copies since it launched back in November 2011.
Console/PC, Smartphone/Tablet, Business/Marketing

Blog: 7 characteristics of a successful game studio 3
by Gamasutra Community [02.27.17]
Great games come from great studios and all great studios tend to have few common characteristics.