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March 29, 2017
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Updates » Business/Marketing
Nexon partners with PlayFusion to drive toys-to-life business  
by Chris Kerr [03.02.17]
Online game company Nexon, the publisher behind side-scrolling MMO Maplestory, has entered into a strategic partnership with toys-to-life outfit PlayFusion. 
Business/Marketing

Becoming a Nintendo Switch indie dev will be tough early on 5
by Kris Graft [03.02.17]
Game developers who want to get their games on the soon-to-launch Nintendo Switch should be prepared for a strict submission process, at least here in the console�s early days.
Console/PC, Indie, Business/Marketing, Video, GDC

Blog: The importance and instruments of market research  
by Gamasutra Community [03.01.17]
How to understand your target audience and minimize risks? Practices and instruments, which can help you evaluate your strategy and choose new projects wisely.
Business/Marketing

A cautionary tale in community crisis management 1
by Katherine Cross [03.01.17]
"Empathize, acknowledge, and build a relationship," says Emma Siu, community engagement manager on the non-combat MMO Wander.
Console/PC, Indie, Business/Marketing, GDC

Oculus slashes Rift and Touch prices in a bid for VR affordability 1
by Alissa McAloon [03.01.17]
Aiming to break down the financial barrier keeping many potential VR users from adopting the tech, Oculus has announced a significant price cut for the Rift, Touch, and standalone Oculus Sensors.
VR, Console/PC, Business/Marketing

For Tim Sweeney, advancing Epic means racing into AR and VR 3
by Alex Wawro [03.01.17]
Epic Games chief Tim Sweeney sits down with Gamasutra in a wide-ranging conversation about everything from the Unreal Engine's future focus on AR and VR to his own passion for land conservation.
VR, Console/PC, Production, Business/Marketing, GDC

Blog: Taking Assassin's Creed Pirates from paid to free-to-play 5
by Gamasutra Community [03.01.17]
This article presents the journey of Ubisoft's Assassin's Creed Pirates from a premium app to free-to-play, analyzing all the price adjustments made to increase revenue along the way.
Business/Marketing

Rovio's games division just had its best year ever  
by Chris Kerr [03.01.17]
"I'm happy to say that Rovio did extremely well. During 2016, we found the magic thing in Rovio again."
Smartphone/Tablet, Business/Marketing

Blog: When should I consider paid user acquisition?  
by Gamasutra Community [03.01.17]
Have you been working tirelessly on your game towards a global launch, but haven’t thought about how you’re going to market it? Kongregate shares some tips on how to market effectively.
Business/Marketing

Ubisoft acquires massively multiplayer social game, Growtopia  
by Chris Kerr [03.01.17]
French heavyweight Ubisoft has acquired the rights to Growtopia, a massively multiplayer social game that lets players build interactive game worlds.
Console/PC, Smartphone/Tablet, Business/Marketing

One Life Left x GDC podcast: Trains, boats, and video games  
by Staff [02.28.17]
We're easing ourselves into GDC week with a low-key hotel room recording, but there is nothing low-key about our brilliant guests.
Programming, Art, Audio, Design, Production, Business/Marketing, Podcast, GDC

Want to publish your game in China? A new Unity initiative could help  
by Alissa McAloon [02.28.17]
A partnership between Unity and Xiaomi seeks to simplify the process of getting projects from Unity to the digital shelves of the Chinese storefront, Mi Game Center.
Smartphone/Tablet, Business/Marketing

Will the Switch be a success? Industry veterans and Switch devs weigh in  
by Chris Kerr [02.28.17]
A recent Polygon roundtable has asked a huge number of industry heavyweights to weigh in on all aspects of Nintendo's upcoming console-handheld hybrid, the Switch
Console/PC, Business/Marketing

Blog: How to make effective official game websites 5
by Gamasutra Community [02.28.17]
What should you do for your official game websites? What tools should you use, how should you design them, and where should you start?
Business/Marketing

Studio Wildcard will pay modders $4K a month to create Ark mods 1
by Chris Kerr [02.28.17]
Ark: Survival Evolved developer Studio Wildcard has launched a new program to let modders earn cash while they work. 
Console/PC, Business/Marketing

Microsoft unveils Netflix-style Xbox Game Pass service  
by Chris Kerr [02.28.17]
Microsoft has unveiled a new Xbox Game Pass initiative that will give subscribers unlimited access to over 100 Xbox One titles.
Console/PC, Business/Marketing, GDC

Pokemon Go has racked up 650 million downloads  
by Chris Kerr [02.28.17]
Pokemon Go developer Niantic says the augmented reality hit has been downloaded over 650 million times.
Smartphone/Tablet, Business/Marketing, GDC

Peter Moore leaving EA to join Liverpool Football Club as CEO 1
by Alissa McAloon [02.27.17]
Longtime industry veteran and current Chief Competition Officer Peter Moore is ending his near decade at EA to become the next CEO of the Liverpool Football Club.
Business/Marketing

Lifetime Minecraft sales hit 122 million  
by Chris Kerr [02.27.17]
Mojang's popular build-em-up, Minecraft, has sold 122 million copies since it launched back in November 2011.
Console/PC, Smartphone/Tablet, Business/Marketing

Blog: 7 characteristics of a successful game studio 3
by Gamasutra Community [02.27.17]
Great games come from great studios and all great studios tend to have few common characteristics.
Business/Marketing