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February 12, 2016
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Updates » Business/Marketing
What I've learned by trying Reddit ads for my Steam Greenlight campaigns 9
by Gamasutra Community [01.26.16]
For me, Reddit ads have been utterly ineffective in promoting my Greenlight campaign. The question is; did the ads fail because they are ineffective in themselves or because my game doesnt have enough appeal?
Console/PC, Indie, Business/Marketing

Day of the Devs comes to GDC 2016 alongside the return of iam8bit  
by Staff [01.26.16]
GDC 2016 organizers are happy to announce details of the Day of the Devs and iam8bit interactive spaces at the March conference. Spoiler: There's 12 games and a photo opp involved.
Indie, Business/Marketing, GDC

Come to GDC for a postmortem look at the making of Alphabear  
by Staff [01.26.16]
David Edery, CEO of multifaceted development studio Spry Fox, will be delivering an earnest postmortem of the studio's popular mobile puzzle gameAlphabear at GDC 2016 in March.
Smartphone/Tablet, Programming, Art, Audio, Design, Production, Business/Marketing, GDC

Blade & Soul hits 1 million active players after launching in the West  
by Chris Kerr [01.26.16]
Blade & Soul, another MMORPG from Guild Wars publisher NCSoft, has hit 1 million active players within days of its U.S. and European launch.
Console/PC, Business/Marketing

Sony unites PlayStation businesses to create Sony Interactive Entertainment  
by Chris Kerr [01.26.16]
Sony has merged Sony Computer Entertainment with Sony Network EntertainmentInternational, uniting its video games business under the new banner ofSony Interactive Entertainment.
Console/PC, Business/Marketing

An OUYA story 9
by Gamasutra Community [01.26.16]
"I learned a lot in my year of OUYA. Experiencing the internet hate, seeing a startup go from boom to bust, project management and deadlines, experiments in marketing. Above all I learned from OUYA that perception is everything."
Console/PC, Indie, Business/Marketing

Five Nights at Freddy's World removed from Steam by developer  
by Christian Nutt [01.25.16]
Scott Cawthon decides to yank the game, asks Steam to change its refund policy for his game in particular, and offer future versions for free.
Console/PC, Indie, Business/Marketing

Undertale, Witcher 3 and Bloodborne among SXSW Gaming award noms 1
by Alex Wawro [01.25.16]
This will be the third year that SXSW Gaming Awards will be distributed, and the awards are varied(and numerous enough) to potentially honor a broad swath of game developers.
Console/PC, Indie, Business/Marketing

Blog: Why I quit my dream job at Ubisoft 12
by Gamasutra Community [01.25.16]
"On my last day at Ubisoft, while I was saying goodbye to my colleagues, nobody asked why I was leaving to work on my own games. Even people who barely knew me had a pretty good idea."
Console/PC, Indie, Business/Marketing

Report: Global eSports revenue grew over 67% to hit $325M in 2015  
by Alex Wawro [01.25.16]
Market research firm Newzoo reportsroughly $325 million was generated by eSports worldwide last year, and it predicts that number will rise 43 percent to hit$463 million by the end of this year.
Console/PC, Social/Online, Business/Marketing

New ideas from studying the past: A chat with Street Fighter producer Ono  
by Christian Nutt [01.25.16]
Street Fighter V's development motto translates as "developing new ideas based on study of the past," and series producer Yoshinori Ono explains just what that means for the franchise -- and the industry.
Console/PC, Design, Production, Business/Marketing

Blog: Destination Austin 6
by Gamasutra Community [01.25.16]
Austin, Texas: A booming city in the U.S. and a game development hub. This blog post discusses what it's like, and, as a game dev, whether it's a place you might want to move.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing

The (non) problem with Games London 2
by Gamasutra Community [01.25.16]
"Many people feel like the UK is playing second fiddle to London and every initiative or event that takes place there increases that negative vibe. Im certain that these London-centric choices are logistical, not emotive or dismissive."
Indie, Business/Marketing

Road to the Student IGF: Chambara by Team OK Games  
by Chris Baker [01.25.16]
This impressive student game uses its limited color palette to create a striking aesthetic...and to create a unique local multiplayer combat experience.
Indie, Design, Production, Business/Marketing, IGF

Payday developer Starbreeze to open virtual reality arcade in L.A. 1
by Chris Kerr [01.25.16]
Payday 2 developer Starbreeze will establish a virtual reality arcade in Los Angeles in a bid to bringpremium VR experiences to the masses.
VR, Business/Marketing

Akili gets $30.5 million investment for 'digital medicine' games  
by Christian Nutt [01.22.16]
Developer is seeking to treat ADHD, autism spectrum disorder, depression, Alzheimer's, and traumatic brain injury with apps.
Smartphone/Tablet, Business/Marketing

Download your copy of the GDC 2016 State of the Industry report!  
by Staff [01.22.16]
Game Developers Conference officials are pleased to release the full results of the 4th annual GDC State of the Industry survey today, and now you candownload a copy of the full reportfor yourself.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Serious, Business/Marketing, GDC

After 17 years, Dragon Age writer Gaider departs BioWare 3
by Alex Wawro [01.22.16]
Longtime BioWare writer and designer David Gaider, who has worked on everything from Baldur's Gate II through the Dragon Age games, took to Twitter today to mark it as his last with the company.
Console/PC, Business/Marketing

EA fails to trademark Unravel in the U.S. 1
by Chris Kerr [01.22.16]
EA has failed to trademark the name of its upcoming 2D platformer, Unravel, in the U.S. because of a "likelihood of confusion" with a children's board game.
Console/PC, Business/Marketing

Gameloft opens Nigerian office for regional expansion 5
by Chris Kerr [01.22.16]
Mobile and social game publisher Gameloft has opened a new trade office in Nigeria, allowing the company to expandits reachin an emerging market that already includes 367 million users.
Smartphone/Tablet, Business/Marketing