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December 1, 2015
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December 1, 2015
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Updates » YouTube
Google squares off against Twitch tomorrow by launching YouTube Gaming 9
by Alex Wawro [08.25.15]
Google is launching its YouTube Gaming venture this week alongside a dedicated mobile app as part of its previously-announced plan to challenge Twitch for the title of premier provider of games-focused video.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing, YouTube

Dead Realm publisher disregards FTC disclosure guidelines for YouTubers 4
by Alex Wawro [08.19.15]
Popular YouTubers who co-founded 3BlackDot are producing videos about its latest game, Dead Realm, without clearly disclosing that they helped develop it and stand to gain directly from its success.
Console/PC, Business/Marketing, YouTube

Outpost Games nets $6.2 million for games that are 'fun to watch'  
by Christian Nutt [07.23.15]
Most games "aren't designed for the medium" of streaming; a new startup has bagged money to create games that are "fun to watch."
Console/PC, Business/Marketing, YouTube

New YouTube video game network touts focus on transparency  
by Mike Rose [11.06.14]
3BLACKDOT, an entertainment company founded by some big-name video game YouTubers, today launched JETPAK, a new multi-channel YouTuber network that the team says will have transparency at its forefront.
Console/PC, Business/Marketing, Video, YouTube

With paid coverage, developers share responsibility with YouTubers Exclusive 24
by Mike Rose [10.14.14]
I spoke with Mary Engle, associate director for Advertising Practices at the FTC, about what both YouTubers and publishers should be considering when it comes to disclosure.
Console/PC, Business/Marketing, Exclusive, YouTube

What you need to know about YouTube coverage, in 30 seconds 7
by Gamasutra Community [08.14.14]
Everything you need to know about getting your game into the hands of YouTubers, summed up in a convenient and quick list format.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing, YouTube

How to get your game covered by YouTubers Exclusive 12
by Mike Rose [08.11.14]
Gamasutra editor Mike Rose returned to GDC Europe today to give a talk on the best ways to get in touch with YouTubers. Here, you'll find a written version of the talk.
Console/PC, Indie, Business/Marketing, Exclusive, YouTube, GDC Europe

Movie company Legendary acquires geek culture YouTube channel Geek & Sundry 2
by Mike Rose [08.05.14]
Geek & Sundry, the video game YouTube channel hosted by the likes of Felicia Day and Wil Wheaton, has been acquired by American movie production company Legendary Entertainment.
Console/PC, Business/Marketing, YouTube

Startup puts YouTubers at its center, and that changes everything 3
by Christian Nutt [07.31.14]
3BlackDot was co-founded by ex-Machinima staffers and two very popular YouTubers, Syndicate and SeaNanners. But with promotion at its heart, what's authentic and what's not?
Console/PC, Smartphone/Tablet, Indie, Business/Marketing, YouTube

Gamasutra Explains: The YouTuber Phenomenon Exclusive 23
by Christian Nutt [07.31.14]
What do YouTubers do? Who are they? Why does it matter to you? Gamasutra looked into the phenomenon and created a handy guide so you can get up-to-speed on it.
Console/PC, Smartphone/Tablet, Indie, Business/Marketing, Exclusive, YouTube

Are developers actually paying for YouTuber and press coverage? Exclusive 14
by Mike Rose [07.28.14]
Here's what we know: The ethics of paying for YouTuber and press coverage of your game are rather blurred, and become more and more so as revenue share programs and FTC rules come into play.
Console/PC, Indie, Business/Marketing, Exclusive, YouTube

Report: YouTube buying Twitch 8
by Christian Nutt [07.24.14]
VentureBeat's Dean Takahashi has sourced anonymous tipsters saying the long-rumored deal between the streaming service and Google's video site has been signed.
Console/PC, Business/Marketing, YouTube

YouTubers Yogscast taking revenue share to promote Space Engineers 39
by Mike Rose [07.14.14]
In the midst of Gamasutra investigating the ethics of game developers paying for YouTuber coverage, one of the biggest game YouTubers has announced a partnership with a dev that includes taking a share of its sales revenue for a month.
Console/PC, Business/Marketing, YouTube

Here's what the feds have to say about paid YouTube content Exclusive 10
by Mike Rose [07.11.14]
The Federal Trade Commission has told us that those YouTubers who are paid by publishers to advertise their games must provide clear, obvious disclosure in videos.
Console/PC, Business/Marketing, Exclusive, YouTube

Pay for Play: The ethics of paying for YouTuber coverage Exclusive 60
by Mike Rose [07.11.14]
There's a new branch of ethical conundrums on the block. With the rise of the video game YouTuber, viewers have started to question whether certain big names in the world of YouTube are being paid off by publishers.
Console/PC, Business/Marketing, Exclusive, YouTube

When should you pay YouTubers to play your game, and when should they pay you? 12
by Alex Wawro [07.03.14]
Should you get paid when someone produces videos that prominently feature your game? Should you pay a prominent YouTuber to play your game? Escape Goat 2 developer Ian Stocker explores the issue.
Console/PC, Social/Online, Indie, Production, Business/Marketing, YouTube

How YouTube, Steam deals and player support can drive a game's success 40
by Gamasutra Community [06.30.14]
"Being just one developer in a swarm of great indie titles, so long as the campaign is done honestly and with authenticity, we’ll tend to take on the opportunity if we can afford it."
Console/PC, Indie, Business/Marketing, YouTube

Kerbal Space Program introduces affiliate links for YouTubers  
by Mike Rose [06.30.14]
With the rise of the video game YouTuber well under way, the team behind Kerbal Space Program is looking to get YouTubers and Twitch streamers even more involved, with a new affiliate link program.
Console/PC, Business/Marketing, YouTube

YouTube using video games to promote new 60fps support 2
by Mike Rose [06.27.14]
Support for 48 and 60 frames per second video is coming to YouTube in the next few months, and Google has used video games to show off how this can look.
Console/PC, Business/Marketing, Video, YouTube

Press vs. YouTuber: Ryan Letourneau talks video, Metacritic, ethics Exclusive 3
by Mike Rose [06.27.14]
Gamasutra's Mike Rose sits down with YouTuber Ryan Letourneau to discuss where the scene is headed, how it compares to the traditional press, and where YouTubers should stand on topics like ethics.
Console/PC, Indie, Business/Marketing, Exclusive, YouTube