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Wii's M-Rated Madworld Sells 66,000 in the U.S.
by Kris Graft
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April 17, 2009
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Sega and Platinum Games' violent stylized action game Madworld sold 66,000 units in the U.S. following its March 10th debut, NPD Group told Gamasutra.
Sales performance for the Wii-exclusive was modest, increasingly typical for Mature-rated games (ages 17 and up) that appear on Nintendo's generally family-friendly console.
Madworld's gameplay is purposely over-the-top, with vibrant red blood splattering across a virtually all black-and-white environment, complete with cursing -- a far cry content-wise from top-selling Wii software such as Wii Fit and Mario Kart.
Madworld has been well-received by game reviewers, earning an average score of 82 percent on Metacritic.
In February, Sega's other gory M-rated Wii game, the light gun shooter House of the Dead: Overkill, sold 45,000 units in its debut month in the U.S., according to NPD.
While its recent M-rated Wii games aren't lighting up charts in blockbuster fashion, Sega of America marketing exec Sean Ratcliffe claimed in a recent VentureBeat interview that "House of the Dead has done very well and has absolutely met our expectations. The first set of data for Madworld is very encouraging, as well."
NPD also confirmed to Gamasutra that the M-rated Take-Two and Rockstar Games DS title Grand Theft Auto: Chinatown Wars sold just 89,000 units in its opening month of March.
M-rated software on current Nintendo platforms is uncommon. The Entertainment Software Rating Board lists just seven M-rated DS games, including GTA: Chinatown Wars, out of over 1,000 DS titles listed. The Wii has 26 M-rated games out of nearly 1,000 listed on ESRB's website.
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Without Mad World, I wouldn't have turned my Wii on in the past either months.
Nintendo has done a great job expanding the market and I'm glad to see games like Bonsai Barber and WiiMusic being made, but it appears that the expanded market is the only market on the Wii, which is disappointing. It seems to do well with kids and adults over 35, but not so well in the teenage and early adult years. However, that's not necessarily a bad thing. As an aging gamer I'm glad there is a place that has games for me. Without Nintendo I'm not sure I'd still be playing games, with them I play far more than I should.
With that said, I would venture to add that had the game come out on 360 and/or PS3, it would have sold a heck of lot better - not just because it was on additional consoles, but because those other consoles have audiences more interested in that genre (and I would have added the PS2 in for good measure). And those that are interested in games like MW are also most likely multiple console owners, and they get their fix for this type of entertainment on the other boxes.
I simply don't think the wii can overcome this obstacle w/o a truly groundbreaking game - and maybe not even then.
Well.. as we speak Castle Crashers has sold over 500k units.
In order to overcome this, developers would need to create a steady stream of high quality traditional titles for the system. Then, the traditional gamers would see a reason to support the system. Of course, the problem is that the initial titles of this wave would suffer, and discourage the further development, thus causing the cycle to start anew.
What would really help, but too late for anything this gen, would be for developers to avoid favoritism at the start of the gen, and let the chips fall where they will. That should help avoid anything like the wii's current traditional audience snafu.
Had Platinum Games and Sega released Mad World on the XB360 and PS3, Sony and Microsoft would have pushed the game and it is almost assured the sales would have been 4-5 times better than making it a Wii exclusive. Hopefully third parties will take this lesson to heart and opt to develop these types of games on a platform where they might actually be appreciated.
^^^ In deed, God Hand is another example.
Y'kown some editors and writers are at fault here (And I'm looking at you Matt Casamassina and Bozon from IGN). They have this tendency of hyping games like the Conduit and Madworld based on the idea that a core game such as those are what the Wii needs. Their readership follows suit and so does other Ninty-related sites.
So all these writers/editors and followers all jump in the bandwagon of promoting these games (regardless if they deserve it or not) and they do it merely because they're trying to push the agenda of forcing core games on Wii owners. Most of whom have ZERO concern over what defines a game as hardcore or casual. Most of them simply enjoy GAMES.
So when reality hits them in the face, they simply cannot understand why Madworld or soon The Conduit, fail to live up to THEIR expectations.
But they will never learn...
As Rob said, these "core" games on Wii are competing for the dollars of the same consumers who are buying similar types of games on 360/ps3. For the Wii version to do well, it has to give them a good reason to get the Wii version. That's true whether it's a port (Shaun White did great on Wii, Tiger Woods 09 Wii outsold ps3/360 combined, Star Wars: TFU held its own on Wii) or an original title.