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IDG Announces Newly Renamed 'E for All Expo'
by Brandon Boyer
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January 5, 2007
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Representatives from IDG World Expo have announced 'Entertainment for All Expo' as the new contest-winning name for the group's upcoming October game exhibition at former E3 venue the Los Angeles Convention Center.
The new name, submitted by California resident Dante Padre as one of over 3000 entries in Gamepro.com's contest to rename the exhibition, is said to reflect the expo's 'openness and accessibility to the public,' in comparison to E3's previous industry-only restrictions.
The October E for All Expo, taking place October 18-20 at the Los Angeles Convention Center - previous site of the former E3 - will, according to IDG, build on "momentum and pent-up demand that has grown within the consumer audience for all things related to computer and video games," and "launch an early holiday shopping season for the industry."
IDG's consumer-targeted expo intends to give players not only a chance to play exhibitors' titles, but purchase them on the spot at 'on-site retail facilities.' The group also expects to offer gaming tournaments, job fairs, family-friendly offerings, and the return of the Video Games Live concert.
Said Mary Dolaher, executive vice president of IDG World Expo. “E for All Expo will offer an unprecedented opportunity for people who share a passion for games to try before they buy – and to interact with the people who created them. For companies that produce and develop games, interactive toys, and all things related, our goal is that E for All will foster promotional and relationship-building opportunities that only face-to-face contact can create.”
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