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Product: IGA Worldwide Releases Radial 2.0 Ad Serving Tech
by Jason Dobson
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January 16, 2007
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In-game ad firm IGA Worldwide has announced the immediate availability of version 2.0 of its proprietary Radial in-game advertising serving network, which enables advertisers to target game players across a wide range of platforms and genres while they play.
According to IGA officials, Radial 2.0 adds several new features to the existing technology, including support for Adobe Flash SDK for advertising in Flash-based games, an advanced web-based ad booking system, city-level geo targeting resolution, and encrypted local ad cache to complement existing 2-way 1024-bit secure traffic encryption.
Other additions to version 2.0 include a ‘static advertising’ SDK for live measurement and metrics for analyzing hard-coded advertisements, 'live' inventory forecasting, network redundancy with no single point of failure, a 700 percent increase in end-to-end traffic performance, and “significantly” enhanced data mining, inventory forecasting and reporting services.
IGA Worldwide has a number of in-game advertising agreements with game publishers including Electronic Arts, Atari and the newly resurrected Acclaim, and is one of multiple companies, including the now Microsoft-owned Massive and Double Fusion, continuing to aggressively target publishers for in-game ad serving opportunities.
“Radial 2.0 represents a giant leap forwards in the sophistication of in-game advertising delivery and reporting technology, providing IGA with a robust foundation for the future as our network reach soars past the 10 million unique user mark,” commented Justin Townsend, CEO of IGA Worldwide. “Having already reached almost 6 million consumers in 2006, we have applied lessons learned to make Radial 2.0 the most technically advanced in-game advertising delivery and reporting technology on the market.”
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