Nielsen Puts Nintendo Ahead In Web Traffic Report
New data from Nielsen/NetRatings suggests that Nintendo’s website saw the biggest rise in visitors of any computer hardware manufacturer in January – with more overall traffic than Sony Computer Entertainment's site and Microsoft's Xbox website.
According to the report, Nintendo had 2.08 million unique visitors in January, up by 82 percent from 1.15 million at the same time the previous year. The figure compares to Sony Computer Entertainment’s total of 1.55 million unique visitors, for which no data from the previous year is available. The total for Microsoft’s Xbox website was just behind that of Sony with 1.5 million unique visitors.
The highest ranked computer hardware manufacturer was Apple with 43.51 million visitors, up 24 percent on previous figures. Overall Nintendo was seventh in its group placing, behind Hewlett-Packard, Dell, Sun Microsystems, Gateway and IBM – but ahead of Toshiba and Epson.
Other Nielsen/NetRatings data revealed by marketing website Internet Retailer
shows that the average time per visit for the Nintendo website was 19 minutes and 29 seconds, according to the survey.
This figure compares to 12 minutes and 48 seconds for Sony’s website, 16 minutes and 6 seconds for the Xbox website, but a massive 79 minutes and 25 seconds for group leader Apple, which likely benefited from movie trailers and other services available on its site.