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Ubisoft's Mind Quiz Pulled For Offensive Content
by Brandon Boyer
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June 29, 2007
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According to a BBC report, Ubisoft's DS title Mind Quiz has been pulled from store shelves after a radio show caller complained the brain training title "rated her efforts in a manner derogatory to the disabled."
The caller made her comments on BBC Radio Ulster's Nolan Show, saying she was "shocked when she had performed poorly at one part of the game" and the game made the offending remark.
"I thought it was absolutely appalling that a word like this should be used to describe someone who has not achieved very well," said the caller, continuing, "My daddy also has cerebral palsy and he is in his mid-50s and this is a word that really offends my dad."
An Ubisoft spokesperson told the BBC that distribution of the title has been stopped and the publisher is "working with retailers to pull the game off the market."
Said the spokesperson, "The game was developed in Japan, and we unfortunately did not pick up on the offending word in our quality assurance. We are currently working with the developer to find a way to rectify the issue."
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