Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 18, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Gran Turismo Molds Decisions Of Car Manufacturers

December 13, 2002 | By

December 13, 2002 | By
    Post A Comment
More: Console/PC

Reuters reports that the game has piqued consumer interest certain Japanese car models, but because of safety and emmissions standards in the USA, some models have never been seen outside of their home country. However, bolstered by the marketing power of Gran Turismo, the demand for these cars is rising, and car manufacturers have sat up and taken notice.

Mitsubishi Motors, manufacturer of the Lancer Evolution, said that in response to the new demand for the Evo, the car will appear in American showrooms in 2003. Nissan Motor will bring the Skyline GT-R model to the USA and Europe as well, although it hasn't set a date yet.

Takashi Kiuchi of Mitsubishi told Reuters, "there's no doubt that Gran Turismo played a huge role in our decision to launch the Lancer Evolution in the United States. The car wouldn't have attracted as much attention as it has in the United States without the game."

Related Jobs

Monomi Park
Monomi Park — San Mateo, California, United States

Senior Game Designer
Curriculum Associates
Curriculum Associates — San Francisco, California, United States

Senior Software Engineer - Learning Games (Unity)
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States

Effects (VFX) Artist
Skydance Interactive
Skydance Interactive — Marina Del Rey, California, United States

Lead Engineer

Loading Comments

loader image