Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 18, 2014
arrowPress Releases
April 18, 2014
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM TechWeb sites:

G*: Microsoft: Xbox 360 Sales, Though Low, Dwarfing PS3 Sales in Korea?
G*: Microsoft: Xbox 360 Sales, Though Low, Dwarfing PS3 Sales in Korea?
November 9, 2007 | By Brandon Sheffield

November 9, 2007 | By Brandon Sheffield
    Post A Comment
More: Console/PC

During an interview at the Gstar international game expo in Seoul, Microsoft Korea spoke with Gamasutra about relative next-gen marketshare in the local sphere.

When pressed about the Xbox 360's total units sold in South Korea, Dae Hwan Lim, marketing coordinator for Microsoft Korea's entertainment & device division (which includes the Xbox 360), conceded that "I canít say myself, but some reports here said about 100,000."

"It should be possible to pass Japan with the number of hardware sold," he added, but wasn't keen to elaborate, saying "I canít predict when."

Lim was coaxed into a discussion of relative next-gen marketshare, however, when presented with the fact that the PlayStation business entered the market much stronger and earlier than Microsoft did. (The South Korean market, like many non-Japanese Asian markets, is still dominated by online PC games, rather than game consoles.)

"At the time, people were aware of video games," he says, "but the userbase wasnít really established. But after the PlayStation, they could see the possibilities of the market. So Microsoft saw that there were some prospects, and decided to come."

"So with the launch of the Xbox, we had a direct competitive relationship with the PS2," admitted Lim. "But with the launch of the Xbox 360 in 2006, we stepped forward."

Squeezed for further details, the marketer remarked that the "Xbox 360 is doing much, much better (than the PS3). Thereís a huge gap in market sales. I canít mention other companyís numbers directly, but itís multiples larger."

Related Jobs

WildTangent — Seattle, Washington, United States

Game Producer
Darkside Game Studios
Darkside Game Studios — Sunrise, Florida, United States

Mid-Senior Graphics Programmer
2K — Novato, California, United States

Senior Video Editor & Animator – Temp
WB Games
WB Games — San Francisco, California, United States

Lead Engineer