In its battle against the HD-DVD format, sales of Blu-ray format movie DVDs have exceeded the 1 million unit milestone in Europe, accounting for 73 percent of all high-definition movie discs sold in the region.

News agency Reuters has noted that sales of Blu-ray movies exceeded those of HD DVD movies in Europe. Additionally, the total number of PlayStation 3 Blu-ray discs produced for sale in Europe is over 21 million units, according to industry sales data cited by the Blu-ray Disc Association.

Earlier this year, TDG president and analyst Michael Greeson published his opinions on the HD DVD-versus-Blu-ray wars, after attending a panel hosted by the HD DVD Promotional Group at the Electronics Merchants Association Home Media Expo 2007.

At the time, Greeson stated that the outcome of the rivalry was still unclear, but asserted that it came down to a public relations battle that the Blu-ray format was winning.

"Recent rumblings suggest that Blu-ray is outspending HD DVD 10-to-1 in terms of public relations and marketing, so it is not at all surprising to see that Blu-ray has achieved an early advantage while HD DVD is relying on guerilla tactics and face-to-face meetings to stake its claim," he said following the Expo.