While this is by no means a comprehensive list of early 2008 releases, the general trend shows a lack of software on the mainstream end of the spectrum. Nintendo is hoping that its new mass market audience will run out to buy Wii Fit, but third-party publishers will also be looking to cash in on the Wii's success. With the exception of Star Wars: The Force Unleashed and Top Spin Tennis, there are surprisingly few upcoming third party Wii titles that will appeal to the mainstream crowd.
This issue was directly addressed in a recent BusinessWeek article titled, "Seeking Wisdom from the Wii-Maker." The article mentions that Nintendo has met with key third-party partners such as Electronic Arts and Ubisoft to advise them on how to best capitalize on the new mainstream audience. Some publishers such as Midway, Take-Two, and Disney have already published mass market targeted Wii titles in time for the holidays (i.e., Game Party, Carnival Games, and Hannah Montana), and if more publishers continue to heed Nintendo's advice and "keep it simple," then expect to see a brand new crop of mainstream Wii games by the second half of next year.
On the other end of the spectrum, Ubisoft's No More Heroes and Capcom's Okami have been tracking particularly well with the enthusiast Nintendo crowd, and should offer immersive gameplay as well as in-depth storylines. Nintendo's Super Smash Bros. Brawl and Mario Kart Wii, on the other hand, are rare examples of blockbuster caliber titles that will effectively appeal to both loyalists and newbies.
For now, it seems Nintendo is cognizant of the need to offer a diverse mix of titles that range from complex and edgy, to simple and fun. In the long run, the key to the Wii's success will be if it can continue to walk this fine line between core and mainstream gaming.