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WoW Pushes 2007 Vivendi Sales To $1.51 Billion
by Brandon Boyer
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January 30, 2008
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World of Warcraft publisher Vivendi Games has announced that its full year sales rose more than 26.6 percent to €1.02 billion ($1.51b) in 2007 on its 10 million strong WoW subscriber base, as its mobile and Sierra division sales fell due to unfavorable currency exchanges.
Blizzard's sales alone rose 58 percent over 2006 to €814 million ($1.20 billion), offsetting the decline in its Sierra Entertainment, Sierra Online and Vivendi Games Mobile businesses, which fell 29 percent to €204 million ($301 million). WoW's subscriber base rose by 2 million over the year.
Vivendi says Sierra Online and Vivendi Games Mobile showed some growth over the year, but admitted that its Sierra Entertainment release slate of Crash of the Titans, Spyro: The Eternal Night, F.E.A.R. expansion and compilations, Timeshift and World in Conflict couldn't compete with 2006's releases of Scarface, Ice Age 2, Eragon, Spyro: A New Beginning and F.E.A.R, leading to a sales decline in that division.
For its fourth quarter, the overall games division's sales were down 7.4 percent to €302 million ($446 million), while Blizzard's rose 19 percent to €186 million ($275 million), and the remaining Sierra, Sierra Online, and mobile businesses fell 32 percent to €116 million ($171 million). All segments, Vivendi said, were "impacted by unfavorable currency exchange movements."
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