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Netflix Polls Users On Xbox 360 Streaming Video Service
by David Jenkins
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March 26, 2008
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A spokesman from online video rental service Netflix has admitted that the company has recently polled its users on their potential interest in receiving streaming movie content via the Xbox 360, although the firm has refused to confirm any possible partnership with Microsoft.
In October of last year Netflix president and CEO Reed Hastings stated that the company would consider delivering movies to its subscribers via any Internet connected console, including the Xbox 360 and PlayStation 3, as well as dedicated set-up boxes and high definition DVD players.
No specific details were given, though, and currently the company continues to offer video rentals only via postal mail and online downloads on home computers – though the company did recently announce a partnership with LG Electronics to produce a purpose made set-top box.
Speaking to Reuters, Netflix spokesman Steve Swasey refused to clarify whether the company was planning to announce a partnership with Microsoft, or whether their poll is merely abstract research on their part, saying only that Netflix was interested in delivering movies to consumer’s televisions “in as many ways as possible.”
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