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If you enjoy reading this site, you might also want to check out these Think Services sites:
 Game Career Guide (for student game developers.)
 Indie Games (for independent game players/developers.)
 Finger Gaming (news, reviews, and analysis on iPhone and iPod Touch games.)
 GamerBytes (for the latest console digital download news.)
 Worlds In Motion (discussing the business of online worlds.)
 Game Set Watch (the Group's alt.game weblog.) |
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Double Fusion Announces Nordic Sales Partnership
by Leigh Alexander
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March 31, 2008
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In-game advertising firm Double Fusion has announced a sales partnership with Stockholm-based Karnig4media, who will now represent the company's in-game ad network in the Nordic region.
The partnership with Karnig4media will extend Double Fusion's network to Sweden, Denmark, Finland, Norway and Iceland. Karnig4media represents digital media companies including Sky News, Times Online, Bloomberg TV, Business Week, National Geographic and Newsweek.
Double Fusion says that €1 billion ($1.6 billion) of a €7.8 billion ($12 billion) Nordic media market is spent on digital media, and that the partnership will give it access to increasing digital media ad dollars in the region as the Nordic games audience grows.
The in-game ad firm recently announced a partnership with Brothers In Arms creator Gearbox, and also holds deals with NCSoft, Eidos, and THQ, among others.
Frank Sagnier, Double Fusion's European managing director, commented, "Scandinavia is a sophisticated and highly connected region with a booming games audience. This partnership provides us with the perfect platform to rapidly build and grow advertising sales within the territory."
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