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MI6: Gaming 2020 - The Top 5 Quotes
by Christian Nutt, Staff
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April 10, 2008
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Gamasutra will be featuring a full write-up of MI6's blockbuster closing 'Gaming 2020' session - featuring execs from Peter Moore through Nolan Bushnell talking the future of gaming - in the near future, but in the meantime, here's our top 5 quotes from the must-see session.
With Wedbush senior analyst Michael Pachter acting as moderator, Ubisoft NA President Laurent Detoc, EA Sports President Peter Moore, Atari Founder, NeoEdge Chairman, and uWink CEO Nolan Bushnell, Wild Tangent CEO Alex St. John and EA Casual Games President Kathy Vrabeck all waxed lyrical on the state of games.
Here's our top picks for most interesting quotes from the panel that ended the San Francisco-based game marketing event:
1. Peter Moore, EA Sports: "I think we have to look East for indications of where this business is going. We're going to have to practice creative destruction quickly..." As for the retail/console model being the future: "We're kidding ourselves."
2. Alex St. John, Wild Tangent: "I think you'll see the console business is gone by [2020]... one reason is that there's a game which is the most profitable game in history, it's World Of Warcraft. More and more games will move to community models."
3. Nolan Bushnell, NeoEdge: "Traditional banquets with gaming, in the 10th and 12th century always had food and drink with them... so the living room, I think, of 2020, will likely have some kind of interactive coffee table. There will probably be an internet connection to some PC."
4. Kathy Vrabeck, EA Casual: "I think in 2020 we will not be making games accessible for the people we think of today... in 12 short years we've moved to 30% of the business being online and mobile? Is that a stretch to say it'll be 50% 12 years from now? I don't think so."
5. Laurent Detoc, Ubisoft: "If we make things very accessible and enlarge the population, we will have a very diverse population... nobody in my office knows my mom as a consumer, but if she starts buying games they're going to have to... that's really not 2020, it's right now."
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Plug in a keyboard, and may be a mouse, or an advanced version of both that can be operated without a stable surface underneath and you just turned it into a gaming PC...a better one from both a developer and consumer point of view. No more upgrading every year, everybody sees the game the same way, fewer cheaters...
And World of Warcraft is just one game on the PC that sold so much. May be a couple others. But look at console games...Halo, Metal Gear Solid, Mario, Gran Turismo, Tony Hawk, Resident Evil etc. They sell millions at each iteration. If you compare the total PC game sells and the console game sales since WOW came out I am very certain the consoles will outsell the PC by a huge margin. Heck...PS2 alone might just do it. Plus sports franchises, such as Madden, NHL typically sells more on consoles than on PC.
How I see is that PC will be a good platform for tech demos, to show off the latest and brightest every year. It would be a good platform for casual games too, games that you play when you take a break from work. Classic example...solitaire, minesweeper etc.
Finally, we can not predict the future. Most of the speculation that we make now will be of laughing matter when the time actually comes. Much like how you laugh now when you read how at predictions of the future from the 30s-40s. There will be unforeseen hardware changes that will change the market in unexpected ways. We just have to make sure we can adapt to the change quickly and make the best of it.
In regards to 2020, nothing is going to go away and everything is going to become synthesized into an all in one entertainment/life center. Your mobile phone/console/PC machine/credit card/ipod/digital stereo system will simply plug into your keyboard/mouse and off you go. However there will be a large backlash of people who still want to go outside and rent their movies from BlockBuster or goto to Best Buy. You see buying a game has more to do now with a social event and collateral purchases and collateral experiences. You might be at BestBuy to buy a game and then also decide to get the latest Head Phone set, then you run into someone you haven’t seen in a long time and decide to exchange Avatar information. Or going to BlockBuster to rent a game and checking out the babes in the Action/Adventure section is all part of the experience. I doubt that replacing a real experience with shopping online, perhaps winking at an Avatar to whose identity is conspicuous at best. Collaterally, you might be on your way to buy a game and decide to stop by StarBucks. The real secret here is to tie those collateral experiences together. For example, buy a game get a discount at StarBucks or vice versa and your console/everything pod will keep track for you.
The MMO phenomenon seems to be both a gold mine and an endless mineshaft. I as many others wonder where do all these MMO start ups expect to get their communities? For one, the design of an MMO is to keep them in your world longer, keep them investing, keep them coming back. I only expect this to become an even sharper design in the future, as I said above tying in collateral experiences in the virtual and real world will be the new gold mine. After playing Warcraft for 8 hours after work what makes any MMO start up think that that the consumer is going to jump on board to play their MMO for another 8? No one, absolutely no one has come up with a strong model or plan other than the wish that they are about to make the WOW killer (remember the Quake-Killer phenomena?). I’m only expecting the minds at Blizzard are trying to figure out a way to cross jump their players from WOW to GOS (guessing Galaxies of Starcraft). In this model players will seamlessly jump for either game for a little bit more a month.
I know what I want to see in 2020, like every gamer out there, I expect a real 3d experience! I want to be able run down a dungeon with a bunch of my buddies and slay an ogre, maybe even break a real sweat while swinging my virtual ax. Or wear my 3d Nintendo Vii ™ glasses and walk down my real world street and have it change the world at runtime. Like a Virtual Acid trip. Hey why not use this same technology for business meetings or take a walk in the city of Cheney near downtown Iraq? Now where talking community! Shoot maybe I can virtually visit Madden himself at the geriatrics home and ask him for advice on Madden 2020?
All I know is I get that gut wrenching feeling every time I hear that the main core experience of what makes games great is going to go away. Like the time between Atari and the first Nintendo games, it felt like a long cold winter. In the final analysis the future holds a whole cross experience reality which will encompass great games, great realities and collateral communal experiences.
I don't really know who this guy is but I think they only put his quote cuz he some has nice position somewhere.
there are HUNDREDS of games STYLES that will never die.
SHOOTERS, SIMS, ARCADES, etc etc. and those can't just be place into a mmo..
well, they can, but it would be sorta way off the game idea.
putting real games into an rpg instead of mini games. suit yourself.
I still think there would be variety OUTSIDE an mmorpg or whatever.
people can be fun of horror games, and there might be something called RESIDENT EVIL that might never die, or SILENT HILL.
this guy is definitely off.
I agree with Muhammad Ahsan in the part where all consoles togather beat the 1 pc by FAR.
so...yeah. go preach people up somewhere else.
Never played WOW but I've played Final Fantasy Online and would still be playing if it were free. I just couldn't justify spending that much on it. Half of all gamers playing online? Maybe if its free. Mobile gaming should be in the Casual Gaming category, no one will be playing WOW or Halo on a phone.
And when they come out with a mobile Coffee Table that plays all the latest consoles and surfs the internet and plays WOW count me in. I gotta go eat dinner and play Wii Boxing at the same time.(Yes I'm that good ;D)
Later
It seems that the PS3 might be a closer vision of the future than a PC is... especially if WoW gamers were able to play the game on a 56" HDTV.
I wouldn't be surprised to see the next generation of Xbox with a full Windows OS install... and maybe WoW gaming on your TV!