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Microsoft Beats Nintendo, Sony in BusinessWeek's Most Innovative
by Chris Remo
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April 18, 2008
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BusinessWeek has released its "The World's 50 Most Innovative Companies" feature, which ranks innovators according to the votes of nearly 3,000 executives from the largest corporations around the globe; game manufacturer Microsoft ranked #5, above competitors Nintendo and Sony at #7 and #9 respectively. Incumbent Apple again topped the list.
Microsoft's position is unchanged from last year, while Sony crept up one slot and Nintendo soared from last year's #39 rank.
This marks the first year all three major console providers have been present in the top ten. However, of the three, only Microsoft was not cited for its game-related products - rather, BusinessWeek pointed to its Surface touch screen interface and efforts to catch up to #2-ranking Google in the internet search world.
All three game companies were cited for their products, rather than for other options such as customer experience or processes. Despite its #7 slot, Nintendo tied with aerospace firm Boeing (#20) for the highest proportion of respondents, 63 percent, who believe its products are innovative.
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