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 GTA IV  Drives Xbox 360 Console Sales Up 54%, Breaks Live Records
GTA IV Drives Xbox 360 Console Sales Up 54%, Breaks Live Records
May 8, 2008 | By Eric Caoili

May 8, 2008 | By Eric Caoili
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More: Console/PC



Microsoft sales data for the past week shows consoles sales for the Xbox 360 rising 54% week-over-week at retail, primarily driven by the multi-platform launch of Take-Two’s Grand Theft Auto IV, according to a report from gaming site Gamerscore blog.

This news follows Take-Two’s announcement yesterday that Grand Theft Auto IV’s launch broke worldwide entertainment records, generating $500 million in revenue with 6 million units sold in a single week. The release also broke almost all day-one and first-week sales records in the UK.

Retailers are reporting that more than 60% of GTA IV copies sold in the last week were the Xbox 360 version, with the PlayStation 3 version accounting for the remaining copies sold. Strong attach rates were also reported -- approximately 40% of new consoles sold were purchased with a copy of Grand Theft Auto IV.

According to Microsoft’s data, over 2.3 million people have played the Xbox 360 version of GTA IV on Xbox Live and one million concurrent played over the weekend, making GTA IV the most played game on the online service.

Grand Theft Auto IV has also set a record for average time played, with the average gamer playing the game for over four hours in the past week. Gamers have unlocked over 12 million achievements worth over 100 million gamerscore points in the Xbox 360 version of GTA IV.



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Comments


Anonymous
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Hmmm wonder what EA will be asking for the stock price now? OH really Take-Two doesn't want to sell now?



Oh poor EA... we are sorry to inform you that your offer has been rejected in lui of GTA IV selling more copies and generating more money in the first week than all your games have in their first week combined. Maybe Madden will do better this year.



Sincerely - Take-Two

Simon Carless
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Ahem, 'wee' is now 'week', thanks David. :)

Matt Weaver
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im sure EA will come up with some bullsit to make their side look better ... like "the EA offer inspired more peope to purchase the game for the much anticipated GTA Madden edition"

Anonymous
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Stick that up yer' rear Michael Patcher

Andy Cotterell
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These figures obviously don't include returns or the large number of unusable copies of the game caused by freezing-up on the Xbox 360 and PS3.


none
 
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