Representatives from casual game advertising network Mochi Media have announced that the company has closed its latest round of funding led by Shasta Ventures and former investor Accel Partners, bringing in an additional $10 million to continue to scale its tool and service platform for casual developers.
The company says its distribution and ad network now reaches 60 million users per month, with its analytics product tracking over 650 million views per month for thousands of users. Finally, the company says its MochiAds For Publishers service has seen 700 publishers sign up to "search, add and make money from the company's catalog of high quality games."
The funding follows the recently reported
hiring of former MySpace sales VP Carol Werner as its own VP of sales, and the earlier appointment of former Yahoo! VP Eric Boyd as Mochi's vice president of engineering last month.
Said Shasta partner Jason Pressman, "Since Mochi Media entered the marketplace in 2005, they have been a disruptive and driving force in the Web gaming space. We see tremendous promise in the solutions they offer to brand advertisers and game developers. Mochi Media has cracked the code in the gaming market by providing these developers with tools to monetize and distribute games to a highly desirable audience."