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Wii Is 'Expensive Niche' Says Sony’s Stringer
by David Jenkins
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July 14, 2008
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Ahead of this week’s E3 expo and the all important pre-conference media briefings from the three console manufacturers, Sony CEO Howard Stringer has spoken out against the Wii – again dismissing it as not being a direct competitor to the PlayStation 3.
Speaking at a media conference, Stringer was quoted by a new Bloomberg report, as stating, "I've played a Nintendo Wii. I don't see it as a competitor. It's more of an expensive niche game device. We're selling a lot of PlayStation 3s now and it's still the best way to buy a Blu-ray player.”
Stringer dismissed the Wii as a director competitor due to its lack of media features and, according to the Bloomberg report, access to the Internet. The Wii is currently priced at $249 in the U.S. and the PlayStation 3 at $399 – neither company is expected to announce a price cut at E3.
Although the PlayStation 3 is still in third place overall, in terms of both worldwide and U.S. installed userbase, the console outsold the Xbox 360 in the U.S. for the first five months of 2008.
Quoting NPD Group data, Bloomberg indicates that the Wii has sold 2.8 million consoles through to May this year, compared to 1.2 million for the PlayStation 3 and 1.12 for the Xbox 360.
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Stringer and cohorts have confused the concept of competition with that of cross-console comparison. Perhaps the Wii is not as apt a comparison for the PS3 as the Xbox 360 is. But it's certainly a competitor. So long as consoles remain priced such that consumers need to pick one over the other, then they compete for those dollars.
The only way I'd even think about getting a PS3 is if they were free. Hey Howard, send one my way will ya! Then maybe I'll change my tune.
Now we have Sony saying that it is a "expensive niche game device". How he can claim that the cheapest console on the market is "expensive" is beyond me.
Both Microsoft and Sony are sore loosers. They can't deal with the fact that a non HD game console can be beating them senseless. BUt considering less than a 15% of tv owners have an HD ready tv, it is no wonder that they are not selling more than the Wii.
So that's it; I have to get the console that plays the games my kids must have. The extra $100 for the PS3 is crucial, too. With $4+/gallon gas, I'm going to go w/ the cheaper console. However, it just so happens that Nintendo has an unbreakable lead in the kiddie market, with all of the cartoons, etc. I may not be representative of the gamer market, but I think I representative of the rest of the population, that likes to casually play games (with an occasional obsession), but isn't willing to shell out $400 bucks for it. Learn these 3 words, Sony:
American Middle Class
The Wii, on the other hand is aimed at people who are not so intense about what they want from games, who just want to have fun playing games without having to put a great deal of time and effort into it.
In other words, almost everyone else on the planet.
Perhaps it should be said that the PS3 is not really a direct competitor to the Wii.
I own all three consoles, because I'm a game developer. However, the Wii is getting the most play by far. It's what all my friends want to play when they come over for game night.
But calling it "expensive" and "niche" is ridiculous. :)
Sony will be in deep trouble when they begin to believe their own marketing.