| Anonymous |
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meaning if you have dev'd your product to about 80% and its almost done, EA can step in, other than that don't bring your paper design to us!
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| Paul Lazenby |
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Activision isn't known for walking away from deals where it thinks it can make a lot of money. Vivendi completely screwed up Ghostbusters by not getting the voices signed on and by having a relatively non-existent marketing campaign thus far. And I'll bet Sony is taking a huge piece of the pie on sales.
Brutal Legend doesn't really fit in the Activision library, but I'd bet they'd keep it regardless if they thought it was worth it as a long haul IP. These titles are definitely getting picked up, but I'll bet EA would only do it to get some short term money in their coffers. |
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| Steve Lansing |
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EA, like any other publisher, has less risk the closer a game is to being done. EA, like any other publisher, will be happy to take care of the last 10% of the legwork and make a quick buck.
But I think companies are starting to realize that a little TLC can turn a mediocre game into a franchise - and smart publishers (and conversely smart developers) will want to make that happen. Now it's just a matter of a dev and a publisher to see eye to eye and shop around if you don't. For what it's worth, I'd think that relationship can be met at various points throughout the project, not just at the 80%+ mark. |
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