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EA's DeMartini Plays Coy On  Brutal Legend, Ghostbusters
EA's DeMartini Plays Coy On Brutal Legend, Ghostbusters
August 22, 2008 | By Staff

August 22, 2008 | By Staff
More: Console/PC

Amid Activision and Vivendi's recent merger, a few high-profile projects -- like Double Fine's Brütal Legend and Terminal Reality's Ghostbusters -- ended up in limbo, presumably jettisoned by the new Activision Blizzard juggernaut.

Meanwhile, Electronic Arts has been undergoing something of a renaissance, as its EA Partners division shows surprising aptitude in attracting the industry's big names and great ideas.

As part of a wide-ranging Gamasutra feature interview on the EAP revival, we asked EAP's David DeMartini about whether, as widely speculated, the publisher might pick up any of the buzzed-about projects cast off by its competitor.

"Are some of those available?!" laughed DeMartini.

After spending plenty of time discussing EAP with Gamasutra, said DeMartini, "you certainly couldn't believe that, if there were an opportunity, we wouldn't take a look at that opportunity based on any situation."

DeMartini says he and his colleagues keep an ear to news reports on what companies are and aren't planning to publish -- "and that occasionally presents an opportunity to us."

"Like I said, if there's a great creative team -- or a couple of great creative teams -- that have product that need to be published, we certainly might be their partner."

For the full DeMartini interview on the EA Partners renaissance, read the full Gamasutra feature.

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meaning if you have dev'd your product to about 80% and its almost done, EA can step in, other than that don't bring your paper design to us!

Paul Lazenby
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Activision isn't known for walking away from deals where it thinks it can make a lot of money. Vivendi completely screwed up Ghostbusters by not getting the voices signed on and by having a relatively non-existent marketing campaign thus far. And I'll bet Sony is taking a huge piece of the pie on sales.

Brutal Legend doesn't really fit in the Activision library, but I'd bet they'd keep it regardless if they thought it was worth it as a long haul IP.

These titles are definitely getting picked up, but I'll bet EA would only do it to get some short term money in their coffers.

Steve Lansing
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EA, like any other publisher, has less risk the closer a game is to being done. EA, like any other publisher, will be happy to take care of the last 10% of the legwork and make a quick buck.

But I think companies are starting to realize that a little TLC can turn a mediocre game into a franchise - and smart publishers (and conversely smart developers) will want to make that happen. Now it's just a matter of a dev and a publisher to see eye to eye and shop around if you don't.

For what it's worth, I'd think that relationship can be met at various points throughout the project, not just at the 80%+ mark.