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EA, Target To Support Breast Cancer Charity With Madden 'Pink'
by Leigh Alexander

2 comments

October 3, 2008

EA, Target To Support Breast Cancer Charity With Madden 'Pink'

October is National Breast Cancer Awareness Month, and EA is supporting charitable efforts by releasing a limited-edition version of Madden NFL 09 that displays a pink ribbon logo in support of breast cancer awareness. Proceeds from "Madden NFL Pink" will support the Deanna Favre HOPE Foundation.

The foundation was established by Deanna Favre, wife of Madden NFL 09 cover athlete Brett Favre. Since overcoming breast cancer herself following her 2004 diagnosis, she created the foundation to help underserved and uninsured women fight breast cancer.

The pink Madden will be available exclusively at Target during the month of October, and donations from proceeds will be made on behalf of the retailer alongside EA Sports.

"EA is honored to team up with Deanna Favre and Target in the fight against breast cancer," says senior product manager Anthony Stevenson. "Almost everyone has been affected by this disease in some way, so we're eager to give our passionate fans an opportunity to participate in finding a cure."

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Comments

Geoffrey Mackey

4 Oct 2008 at 10:38 pm PST

Part of me says, "I don't buy this. Tax write off only." The other part says "maybe it's only because Farve is on the cover." I think EA should just strait up donate money from all Madden game sales. While it is a noble idea, you're still talking about complete opposite demographics. I'll be curious to see the sales and I hope I'm wrong, but I just can't imagine 13-25 year old picking up this copy. (Simply by the fact that they'll be harassed by their friends.) Honestly if you want to do some good just give the foundation $10 it's more than they would get from a program like this anyways.

Benjamin M.

6 Oct 2008 at 8:28 pm PST

I applaud there efforts and I agree they should give donations from sales of Madden all across the board. The only problem with this version of Madden is that it's only sold at Target and most fans of Madden have already purchased it.