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News

  Iwata: DSi Not An iPhone, PSP Wannabe
by Leigh Alexander
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October 6, 2008
 
Iwata: DSi Not An iPhone, PSP Wannabe
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Nintendo president Satoru Iwata says that while the DSi's lifestyle-friendly features -- camera, music playback and online capability -- might make it look like a run for Apple iPhone and Sony PSP marketshare, that's not what the company's after.

"We wanted users to have the device on them at all times," Iwata told Nikkei.net (subscription required). "By downloading subway maps and other things, for instance, the DSi can be useful for applications other than playing games."

He focused primarily on the increased functionality that the DSi would add for DS users, rather than directly addressing its competition in the "portable lifestyle" arena.

"We wanted to create an offering that would fit naturally into people's everyday lives," Iwata said. It's somewhat unclear, though, how this stated goal avoids bringing the DSi into competition with the PSP and iPhone.

Iwata also said that the DSi's online functionality will let users "customize" their experience with the device.

Nintendo first revealed the DSi at a Tokyo press conference on October 2nd, and soon after confirmed it would also see a Western launch. Nintendo of America hasn't yet firmed a launch date, however; president Reggie Fils-Aime says it won't reach U.S. shores until "well into 2009," and in this recent interview Iwata concurred that will "probably" be the case.
 
   
 
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Michael DiMichele
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If Nintendo thinks everyone is going to want one of these, they are crazy. The only people who would buy one is the same who already have one. They will likely replace old and worn-out DS-lites, but not much more. This will not enlarge their demographic to much more than teenagers. Anyone who needs online info such as directions is already using their Blackberry, Iphone, or Q. Portable gamers use thier DS for downtime gaming on the bus, and chatting in dorms or class. Although portable gamers will enjoy the new features, it's unlikely Nintendo will be reaching out new buyers.


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