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Report: Blizzard Looking At Paid Character Customization For WoW
by Leigh Alexander
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October 13, 2008
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Emerging business models for online games like microtransactions and tiered subscriptions have long met with skepticism from the average MMO enthusiast, who's viewed Blizzard and its standard subscription model for World of Warcraft as a bastion against new monetization strategies.
But it seems possible that Blizzard might soon explore the pay-for-goods arena after a press conference at its BlizzCon event -- though specifics are still being ironed out.
According to coverage from MMO news site WarCry, WoW production director J. Allen Brack was asked about a button found in the Wrath of the Lich King beta's data files called "Paid Character Customization."
The report says Brack first balked at addressing the question, and then ultimately confirmed that WoW would eventually incorporate some form of paid character customization, though the company is apparently still working details out.
Blizzard is also reportedly exploring ways to monetize multiplayer games on its Battle.net service for the upcoming Diablo III; while the details of that monetization strategy are also apparently still being worked out, Brack did confirm that it doesn't involve subscription fees.
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Please, please, PLEASE don't become like those damn Korean MMOs. Stay true! You have millions of happy players - don't spoil it!
In this case, if you can pay to give your character cool visuals, designers will have a tendency to make everything that doesn't cost money less appealing than they otherwise would.
Farewell, honest developers.
I don't think it would hurt anyone to let people pay real world money for items available in the game's ingame stores. As long as people aren't able to buy quest only items, by xp or levels or use items without gaining the proper level, there should be no problem.
I would like to see the micro transaction model work in the US it is fully capable of doing so.
My friends and I have been game enthusiasts (all kinds) for 30 years but no one I know has the time to invest in a MMO because of jobs, family, etc.
The choice of a time sink to rise in level or pay to get there sounds fine to me. Some of us do not find grinding in any way enjoyable. To be able to log on once a week or once a month with friends and go do whatever quest/campaign we wish is very appealing. The company gets some more money, they increase their membership, and it caters to all kinds of players.
I feel ONLY allowing items through micro-transactions is unfair though. If you have the time I think everything should be available.
As a game gets older I like the idea of the initial areas being free, while you pay for access to newer additions. Again it’s a win-win… a company makes more money, while people can try out a game and see if they like it.
People should stop feeling so betrayed when companies try to increase profits. All companies are in business for one reason- to make money. The old adages also applies- if you don’t like it, build your own better mousetrap.
~Andrew Bator
bator_andrew@hotmail.com