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Lich King Expansion Sells Record 2.8 Million On Launch Day
by Leigh Alexander
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November 20, 2008
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The second World of Warcraft expansion, Wrath of the Lich King, sold 2.8 million copies in its first 24 hours -- making it the fastest-selling PC game of all time, Blizzard says.
The company also claims the previous record -- 2.4 million copies sold on the January 2007 launch day of The Burning Crusade, WoW's first expansion.
Wrath of the Lich King received a simultaneous global launch in North America, Europe, Chile, Argentina, and Russia on November 13; Australia, New Zealand, Singapore, Malaysia, and Thailand on November 14; and South Korea, Taiwan, Hong Kong, and Macau on November 18.
Blizzard held midnight launch events at more than 15,000 stores as it released Lich King, and representatives of the company were often on hand to sign copies and meet players.
"We’re grateful for the incredible support that players around the world have continued to show for World of Warcraft," says Blizzard CEO and co-founder Mike Morhaime.
Just at the end of October, Blizzard said that WoW had accumulated 11 million active players globally. The game is currently available in eight languages and has been launched in North America, Europe, mainland China, Korea, Australia, New Zealand, Singapore, Thailand, Malaysia, Chile, Argentina, Taiwan, Russia, Latin America, and the regions of Taiwan, Hong Kong, and Macau.
"Wrath of the Lich King contains some of the best content we’ve created for the game so far," says Morhaime, "and we look forward to seeing even more players log in to experience it in the days ahead."
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I'd be more surprised if people DIDN'T expect this sort of response. Better still, I'd like to know how the other MMOGs are doing? Does no one think they may be on to something?