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EA/Hasbro Titles Reach Two Million Units Sold
by Leigh Alexander
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December 29, 2008
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Electronic Arts and Hasbro say three titles among the first fruits of their casual game partnership have together sold two million units worldwide since their fall launches.
Littlest Pet Shop, Nerf: N-Strike and Hasbro Family Game Night are some of the first titles out of EA's wide-ranging licensing partnership with the toy company, first announced in February of this year. The partnership has also launched titles based on board game classics Monopoly, Scrabble and Yahtzee.
Littlest Pet Shop's Nintendo DS version ranked number two on the DS charts in America during November, according to NPD data. The game is based on Hasbro's line of collectible small pet toys, is aimed at young girls, and features pet adventures and minigames.
Wii title Nerf: N-Strike launched in October, and charted at number 10 on the Wii-specific software chart, according to NPD. Based on the series of soft-projectile blaster toys, it ships with a "Switch Shot EX-3" toy peripheral.
Hasbro Family Game Night is comprised of six games based on Hasbro board games Battleship, Yahtzee, Boggle, Connect Four, Sorry! and Sorry! Sliders and launched on the Wii and PlayStation 2 in November. It received a "Toy Wishes 2008 All-Star Award", and EA says that both it and its Monopoly video game, available on the same platforms, had strong launches and "continue to build momentum."
"By innovating with these family brands and delivering a quality, fun game experience our EA Hasbro video games are something parents and friends can gift with pride this holiday season," says EA Hasbro VP and general manager Chip Lange. "Our focus on creating audience-appropriate games has paid off with the consumers we wanted to reach and made EA Hasbro titles THE gift to give this holiday."
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