In a new PR salvo claiming the PlayStation 3 as the "true winner in delivering total value and price," Sony compared its console's features to Wii's and Xbox 360's, accusing its competition of "peddling add-ons."

A new press release from the firm claims that the PS3 provides the most features and functionality out of the box, while the Xbox 360 requires "additional money, multiple upgrades and additional external devices, putting a burden on the wallet and adds clutter to the entertainment center."

On the other hand, regarding Nintendo, the company claims the Wii's "lack of enhanced features comes at the expense of a comprehensive entertainment solution."

Alongside the press release, all three systems were included in a feature comparison chart that emphasized the PlayStation 3's out-of-the-box offerings, including its Blu-ray Drive, built-in WiFi, free online gaming service, and 80GB hard drive.



Sony argues that consumers would have to spend around $449 to $499 for the same features on the Xbox 360, while the lowest-priced PS3 model is only $399. The company also repeated its goal of providing "ten years of value with a future-proof system" via firmware updates.

"As PS3 continues to evolve without the need for additional parts or expenses, expect the competition to continue peddling add-ons in an effort to keep up with the Jones’," concluded the company.