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News

  RUG Aims For Games Based On Lloyd-Webber Musicals
by Eric Caoili
6 comments
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January 13, 2009
 
RUG Aims For Games Based On Lloyd-Webber Musicals
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Really Useful Group, a publishing and production company setup by musical theatre composer Andrew Lloyd-Webber, is speaking with several video game publishers about possibly developing games that let players sing as characters in Lloyd-Webber's shows.

The composer's musicals include West End and Broadway staples like Joseph and the Amazing Technicolor Dreamcoat, Jesus Christ Superstar, Evita, Cats, The Phantom of the Opera, and many more.

Webber's company approached half-a-dozen international game publishers about creating games across consoles, PCs, and mobile platforms over several years, according to a report from digital content business site PaidContent.

The first planned games will involve "audition" elements and enable players to sing as characters from Lloyd-Webber's productions, presumably similar to the premise in his BBC television show How Do You Solve A Problem Like Maria? (or last season's Lloyd-Webber-themed American Idol episode).

"With the video gaming audience having moved from its male-dominated roots towards a more family-oriented demographic, now is the perfect time for us to take some of the best-known names in musical entertainment in a more interactive direction," says Really Useful Group's digital director Douglas Glen.

Really Useful Group says it decided to pursue this expansion of its media business after seeing a trend of more females playing video games, and noting the popularity of singing and music games, such as Sony Computer Entertainment's SingStar karaoke titles.

"With the video gaming audience having moved from its male-dominated roots towards a more family-oriented demographic, now is the perfect time for us to take some of the best-known names in musical entertainment in a more interactive direction," says Really Useful Group's digital director Douglas Glen.
 
   
 
Comments

Mike Lopez
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Nothing spells certain interactive fun like singing in a musical...oh, wait.

Carl Chavez
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Not a bad idea. There have been at least twice as many sales for titles in the SingStar series as the sales for the entire Rock Band series across all consoles, and two big reasons are playability (no extra gadgets beyond a microphone) and variety (not mainly rock and metal, but an additional mix of pop, R&B and other genres). I don't see anything wrong with providing consumers with the choice of singing along to songs from musicals. Duets are particularly suited to the genre.

Heck, considering the steady sales of opera, I'm surprised nobody has released commercially an opera game.


Kathy Fung
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OMG I am a huge Andrew Lloyd Webber fan and have been dreaming of a game like this for years!! Whoever they get to make these games better not screw it up.

Tom Newman
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The only way to pull this off is to market it in a way no other videogame has. I come from a family that is very much into musical theatre, but I personally can't stand it. No one else in my family has any interest in gaming. Putting these two together seems like a marketing rep's nightmare.

Tom Newman
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The only way to pull this off is to market it in a way no other videogame has. I come from a family that is very much into musical theatre, but I personally can't stand it. No one else in my family has any interest in gaming. Putting these two together seems like a marketing rep's nightmare.

Ryan Duffin
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While this obviously isn't for the same market as the shooter crowd, with the success of all the music and karaoke games this seems like it could be viable. Personally, I'd be more interested in a West Side Story beat-em-up.


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