Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 16, 2014
arrowPress Releases
April 16, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM TechWeb sites:


ESA Revisiting Membership Dues Structure
ESA Revisiting Membership Dues Structure Exclusive
February 25, 2009 | By Leigh Alexander

February 25, 2009 | By Leigh Alexander
Comments
    Post A Comment
More: Console/PC, Exclusive



Alongside reports of a 1700 percent fee hike over the past two years, the Entertainment Software Association says it's revisiting its membership dues structure alongside the ongoing reorganization process of the E3 event.

"The positive restructuring of the E3 Expo allowed us to revisit the ESA’s dues structure," ESA CEO Mike Gallagher tells Gamasutra.

The earlier incarnation of E3 in 2006 brought in $18.46 million in income for the ESA, but the 2007 event in Santa Monica, apparently downsized in part thanks to publisher feedback, brought in radically less at just $3.49 million.

The corresponding increase in membership dues, just revealed via the ESA's recently-discovered tax documents, came alongside the event's return to the Los Angeles Convention Center, where the still-smaller event met with mixed response from both publishers and press.

At the same time, several major publishers including Activision, LucasArts and NCsoft rescinded their membership to the trade body.

The ESA's Rich Taylor recently told Gamasutra that the organization hopes its new approach to E3, incorporating publisher input, will bring back some of its 'buzz' and provide more value for its members.

Today, Gallagher says the new dues structure is aimed at allowing more publishers to participate. "It is our hope that this new model will make the ESA an attractive and accessible option for small and mid-sized publishers so we can more fully represent our industry’s diversity," he says.


Related Jobs

Turbine Inc.
Turbine Inc. — Needham, Massachusetts, United States
[04.16.14]

Director, Analytics Platform Development
2K
2K — Novato, California, United States
[04.16.14]

Web Producer
Linden Lab
Linden Lab — San Francisco, California, United States
[04.16.14]

Sr. Front-end Web Developer
Linden Lab
Linden Lab — San Francisco, California, United States
[04.16.14]

Sr. Software Engineer, Back-end










Comments



none
 
Comment: