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LucasArts Re-Ups Distro Deal With Activision
by David Jenkins
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March 6, 2009
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U.S. publisher LucasArts has renewed its publishing and distribution with Activision Blizzard for Europe, Southeast Asia and Australia.
"We made the decision based upon Activision’s proven track record in managing strong brands, and our long-standing relationship which has produced tremendous results -- as games such as Lego Indiana Jones and Star Wars: The Force Unleashed have risen to the top of sales charts globally," says LucasArts global publishing VP Mary Bihr.
Although LucasArts publishes its own titles in North America, the company relies on third parties elsewhere in the world. Since the late ‘90s, they have traditionally partnered with Activision, now Activision Blizzard.
One of the few exceptions was the original version of Lego Star Wars: The Video Game, which was originally published by Eidos Interactive outside of the U.S. Although assumed to be a niche title before release, the franchise has gone on to become one of LucasArts’ most important.
LucasArts’ 2008 title Star Wars: The Force Unleashed has proven a major hit worldwide, becoming the best-selling Star Wars title of all time with 5.7 million units sold. The company’s next title is Indiana Jones and the Staff of Kings for PlayStation 2, Wii, PSP and Nintendo DS.
Whether Activision will also be involved in massively multiplayer online game Star Wars: The Old Republic though is unclear, given that it is being developed by BioWare –- a wholly-owned subsidiary of rival Electronic Arts.
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