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Report: Nintendo Raises Wii Price For UK Retail
by Leigh Alexander
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March 11, 2009
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Nintendo is raising the price UK retailers will pay for Wii due to the weakening pound, taking a bite out of store profits on sales of the console.
"Due to the severe and continuing depreciation of the pound, we are, unfortunately, having to raise our trade price to UK retailers of Wii hardware," a Nintendo spokesperson told UK trade site MCV.
In the UK, Wii currently retails for £179.99 ($247.93) According to reports, retailers will now need to pay about £16.50 ($22.73) more for each console -- up to £19 ($26) including tax.
As a result, unless stores concurrently raise the retail price of the consoles, they'll make only scant profits on Wii sales.
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