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Report: Nielsen Says Halo: ODST Has Biggest Purchase Intent Post-E3
by Christian Nutt
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June 17, 2009
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Ratings film Nielsen has released its post-E3 purchase intent charts, revealing that Bungie and Microsoft's Halo: ODST, which drew a slightly muted response from journalists, leads "probable purchase intent" with gamers it has surveyed.
In an earlier report, Nielsen said that online "buzz" out of E3 placed four-player, 2D side-scroller New Super Mario Bros. Wii at the top of the charts of the press.
But -- so far -- Nintendo's big fall release hasn't made an impact on the purchase intent charts over an unspecified number of Nielsen respondents surveyed last week, between June 7 and June 14, a few days after the big show.
Twelve games captured 30% or greater purchase intent, which Nielsen defines as "definitely or probably interested in buying the title", as follows:
1. Halo ODST - 53%
2. God of War III - 49%
3. Wii Sports Resort - 45%
4. Guitar Hero 5 - 42%
5. Final Fantasy XIII - 37%
6. Madden 2010 - 35%
7. Guitar Hero: Van Halen - 34%
=8. Assassins Creed 2 - 32%
=8. Need for Speed: Shift - 32%
=8. Need for Speed: Nitro - 32%
=8. NCAA Football 10 - 32%
12. Beatles Rock Band - 30%
Interestingly, E3 seems to have had little effect on the purchase intent chart, according to brief comments published alongside the Nielsen report, with movement of only 1-2% at the largest reported for "most" of the titles.
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If they were to look at the survey's list, I don't think "Modern Warfare 2" would have registered as being the sequel to CoD4. I suppose Activision realizes this already, but this could be further evidence that they need to do more work in getting the word out.
Now it has turned into a whole game with extensive multi-player game modes and the works. I'm sure that it will be the excuse for the full price tag when it comes out... Too bad I'll likely not buy it now, since I don't care about Halo MP and don't want to pay $40+ for a 4hr game.
I only hope I'm wrong...
As far as I know, ODST has a new campaign (short, like most shooters), a new protagonist, and basically weapons and maps that could have easily been add-on DLC. I should have tried the game at E3, but I can't stand the lines. It probably is more of an expansion than an entirely new game. But the user demand is high, and marketing would be foolish not to take advantage.
It never ceases to amaze me how much time and money I put into the Halo experience. :D
I don't have the first one, but even I recognize it's massive popularity.
How exactly do they get their statistics? Who participates in these surveys?