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Report: Nielsen Says  Halo: ODST  Has Biggest Purchase Intent Post-E3
Report: Nielsen Says Halo: ODST Has Biggest Purchase Intent Post-E3
June 17, 2009 | By Christian Nutt

June 17, 2009 | By Christian Nutt
More: Console/PC

Ratings film Nielsen has released its post-E3 purchase intent charts, revealing that Bungie and Microsoft's Halo: ODST, which drew a slightly muted response from journalists, leads "probable purchase intent" with gamers it has surveyed.

In an earlier report, Nielsen said that online "buzz" out of E3 placed four-player, 2D side-scroller New Super Mario Bros. Wii at the top of the charts of the press.

But -- so far -- Nintendo's big fall release hasn't made an impact on the purchase intent charts over an unspecified number of Nielsen respondents surveyed last week, between June 7 and June 14, a few days after the big show.

Twelve games captured 30% or greater purchase intent, which Nielsen defines as "definitely or probably interested in buying the title", as follows:

1. Halo ODST - 53%
2. God of War III - 49%
3. Wii Sports Resort - 45%
4. Guitar Hero 5 - 42%
5. Final Fantasy XIII - 37%
6. Madden 2010 - 35%
7. Guitar Hero: Van Halen - 34%
=8. Assassins Creed 2 - 32%
=8. Need for Speed: Shift - 32%
=8. Need for Speed: Nitro - 32%
=8. NCAA Football 10 - 32%
12. Beatles Rock Band - 30%

Interestingly, E3 seems to have had little effect on the purchase intent chart, according to brief comments published alongside the Nielsen report, with movement of only 1-2% at the largest reported for "most" of the titles.

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Matt Cascio
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as big a fan of ODST as I am at this point, I am utterly shocked at how Modern Warfare 2 didn't even crack the list. Maybe I'm just interpreting the chart wrong or something, but still a bit shocking for a title that could quite conceivably far outsell ODST.

Amir Sharar
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What might explain that is maybe some people don't realize that it's the sequel to CoD4:MW. I'm sure many hardcore gamers understand this, but I have friends who bought 360s to play the original and they assumed that CoD5 was the sequel and that's that. Keep in mind these guys play casually and haven't played in months. But I think they represent the sort of widespread success CoD4 was able to attain.

If they were to look at the survey's list, I don't think "Modern Warfare 2" would have registered as being the sequel to CoD4. I suppose Activision realizes this already, but this could be further evidence that they need to do more work in getting the word out.

An Dang
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It's sad to see Uncharted 2 didn't get up there either despite so much post-E3 hype (like Best of Show from 1UP).

Benjamin Quintero
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ODST is starting to scare me =(. I thought it was supposed to be a small, affordable expansion that extended the story from a different perspective.

Now it has turned into a whole game with extensive multi-player game modes and the works. I'm sure that it will be the excuse for the full price tag when it comes out... Too bad I'll likely not buy it now, since I don't care about Halo MP and don't want to pay $40+ for a 4hr game.

I only hope I'm wrong...

An Dang
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You're probably not wrong, Benjamin. Halo is simply a bankable series. It's all about profits, and I don't blame them for bringing the price up as long as the consumers buy (and I think they are bringing the price up to a full-priced 360 game: $60, but maybe I'm wrong).

As far as I know, ODST has a new campaign (short, like most shooters), a new protagonist, and basically weapons and maps that could have easily been add-on DLC. I should have tried the game at E3, but I can't stand the lines. It probably is more of an expansion than an entirely new game. But the user demand is high, and marketing would be foolish not to take advantage.

Alex Chiang
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I think it's fair to say that Infinity Ward will put up a major marketing campaign to inform consumers that MW2 is the successor to CoD4. I can't wait to see the juggernaut that is HALO do battle with MW2 in terms of sales.

Joshua Sterns
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The last article I read about Halo: ODST confirmed that the price would be $60. The package includes all of the DLC map packs, the new single player campaign, and a new multiplayer mode. There may be more, but that is all I can recall at the moment.

It never ceases to amaze me how much time and money I put into the Halo experience. :D

Benjamin Quintero
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*sigh* $60. no sale. I passed on Gears of War 2 DLC for the same reason. All I wanted was the story campaign and they ruined a good deal with all the map packs and stuff I didn't care about...

Ben Rice
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Matt is right though. These polls cannot be correct. It's like when they handed out the surveys they completely left off MW2.

I don't have the first one, but even I recognize it's massive popularity.

An Dang
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Ben--I would hope these polls aren't correct. A few titles that aren't represented here definitely should have made the cut.

How exactly do they get their statistics? Who participates in these surveys?