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Analysis: May 2009's Xbox Live Arcade Hits, Misses
Analysis: May 2009's Xbox Live Arcade Hits, Misses
June 22, 2009 | By Ryan Langley

June 22, 2009 | By Ryan Langley
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More: Console/PC



[Courtesy of sister console downloadable site GamerBytes, Ryan Langley examines May 2009's Xbox Live Arcade debuts, from Space Invaders Extreme to Wallace & Gromit and beyond, to find out what soared and what faltered last month.]

The NPD Group revealed the top retail sales of May 2009 some two weeks ago, and every month, Gamasutra sister site GamerBytes looks at what NPD numbers don’t cover: the games released via the Xbox Live Arcade and the PlayStation Network.

We're analyzing the weekly Top 10 Xbox Live Arcade game purchase list released by Microsoft through the Major Nelson weblog, checking out Leaderboard data for games when available, and seeing which new releases have done well and which have fallen off the map.

Please note that we do not have the Top 10 list for the week of May 25th. Due to the Electronic Entertainment Expo and Larry Hryb's trip to see the troops in Iraq, the numbers were never posted. But thankfully, we do have Leaderboard data for those titles.

The month of May brought 10 new games to the Xbox Live Arcade, meaning 2 to 3 titles were released each week – all costing from 400 to 800 Microsoft Points each.

Can the Xbox Live Arcade handle so many titles at once? Let's try to work it out, starting with the public releases of the weekly Top 10 XBLA charts:

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A Return Of Taito Classics

Taito previously released their EXIT titles on Xbox Live Arcade, and now May brings Space Invaders Extreme and Arkanoid Live. Space Invaders Extreme did very well at first, hitting the top of the charts, but fell to 7th place and then right out of the charts. Arkanoid Live, despite being a well-known classic, only came in at 7th place in its first week, and just held on to 10th place for the second week.

Through Leaderboard data, we can see that Space Invaders Extreme has had over 22,000 people play the game long enough to register a score -- not too bad for just a few weeks of release. Space Invaders Extreme was critically acclaimed on other platforms, and it is a perfect fit for digital download. But the game's quick trip down the new release list may have caused the fanfare to die off more quickly than anticipated.

Arkanoid is a strange one – it's part of a long line of sequels, but we have had so many varieties of Breakout games that they may meld together in consumers' eyes. While Arkanoid stays very close to its roots, it might need a Space Invaders Extreme-style makeover to truly speak to the masses. Perhaps Sidhe’s upcoming Shatter on the PlayStation Network will have a better chance.

The Unloved Zombie

Zombie Wranglers has quite a history – it was originally set for a late October release last year, but got lost in the merger of Vivendi and Activision. When Activision dropped projects from the Sierra label, Zombie Wranglers was apparently thrown to the wayside – even though it was already finished.

Halfway through 2009 the game was finally released via Microsoft, but the game didn’t make it to the Top 10 at all. The online Leaderboard states that a little over 4,000 people have played the game (likely a high percentage, but not 100%, of sales numbers). But looking at the review response to the game, it’s not too surprising. As a PG-13 Zombie game with a childish aesthetic, it sounds like the game didn't hit a chord with XBLA users.

Zombie Wranglers is the latest digital title from developer Frozen Codebase that's never really hit a market – its two previous Xbox Live Arcade games, ScrewJumper and Elements Of Destruction, also did quite poorly. Hopefully this Wisconsin developer can have better luck with its next project.

XBLA, The Final Frontier

To complement the new Star Trek film in theaters, Paramount Interactive sought to test the waters by only releasing one title alongside it – Star Trek D.A.C on Xbox Live Arcade. It follows the same path as Watchmen: The End Is Night, where movie studios with attached game publishers have gone a digital-only route.

The movie did very well at the box office, but Star Trek D.A.C couldn't beat Castle Crashers in its first week, and it then drifted down to 7th place in its second week.

While there are many twin stick shooters on Xbox Live Arcade, only a few of them, including Shred Nebula and Wing Commander Arena, have focused on online multiplayer, and neither did well on the marketplace. Star Trek appears to have done better than either of them.

Texas Cheat’em & Blazing Birds Fall Flat

Wideload Games’ Texas Cheat’em was released alongside Star Trek D.A.C, and it appears to be the worst-selling game we’ve seen in some time. As of the middle of June, Texas Cheat’em has only 1,145 people on its Leaderboards, and a whole 6 people on the Ranked Leaderboards.

While it got some decent scores, the games’ presentation came in for some stick from reviewers, even being deemed an “eyesore” and “amateurish” by IGN’s Daemon Hatfield. Texas Cheat’em appears to be a clever twist on the game of Poker, but it wasn’t enough to drag people away from the ever popular Texas Hold’em Poker that is already on the service.

Another poorly-selling title was Blazing Birds, one of the Dream.Build.Play winners from 2007 alongside The Dishwasher: Dead Samurai, Unfortunately the game has an very niche concept -- robot badminton -- and no online play. So there was little chance that people would pick this up, even with a neat idea and costing only 400MSP.

When Microsoft decided to award all finalists of Dream.Build.Play with invites for XBLA publishing, Blazing Birds got the nod. Arguably, Blazing Birds' problem is that it would have fit in well with other Xbox Live Arcade games in 2007, but perhaps doesn’t fit so well with the expectations of Xbox Live Arcade in 2009.

The unfortunate part is that Vector2Games did not win the Dream.Build.Play competition in 2008 for their second title Blow. Blow is currently available on Xbox Live Indie Games, and some consider it a far more robust experience than Blazing Birds. You can't win them all, I guess.

Puzzle Games Get No Love

Gel: Set & Match is a semi-sequel to Fuzzee Fever, a game originally part of the first Xbox’s XBLA Lineup. It's a game that is so overlooked that it’s near impossible to find anything about it online. It looks like it’s the same story for Gel, landing at 9th place on its opening week. As of the middle of June, there's a mere 5,500 players on the game's Leaderboards.

Gastronaut Studios had previously brought Peggle to the Xbox Live Arcade. That game continues to be in the Top 10, and indie firm was subsequently bought by PopCap just before its release. It’s sad that, despite PopCap seeing their potential in the casual game space, that Gel has not done well in its first weeks of release.

On a similar note, Yosumin Live was released in the final week of the month. Much like Gel it also does not appear to have been welcomed by the Xbox community. As of mid-June, there are a little less than 4,500 people on the Leaderboards.

It’s not that surprising given the very Japanese title the game has. Simply getting people to download a game called Yosumin would be a feat in itself, even if it's a clever little puzzle title -- and an even harder task on the Xbox 360. For a small puzzle game it may have also been priced too high at 800 Points, especially since you can play the main portion of the game free through a web browser.

The Episodic Conundrum

Wallace & Gromit: Fright of the Bumblebees, the first part of the episodic series by TellTale Games, was released in the final week of the month. This is Telltale’s first foray onto the Xbox 360 for episodic content, after having decent success with their Strongbad titles on WiiWare.

As of the 13th of June Wallace & Gromit #1 has garnered around 12,000 people on the Leaderboards – far less than the debut episode of the Penny Arcade game, which was twice as expensive. Realistically, the first episode of any series will sell more than each consecutive episode due to waning interest, and with no option to buy all episodes for a slightly discounted price, Wallace & Gromit is unlikely to do huge numbers on the Xbox Live Arcade.

Hopefully, the release of the two Sam & Max Seasons for Xbox Live Arcade will help Telltale sell more Wallace & Gromit in the long run. When all 4 Wallace & Gromit episodes are released, we’ll be able to get a good perspective for the effectiveness of episodic content on the platform.

It Boggles The Mind

The final release of the month was Boggle, the second to last game left for Hasbro Family Game Night. While the Major Nelson Top 10 does not separate Family Game Night titles we do know that Boggle has over 15,000 people on the its internal leaderboards, and Family Game Night itself has garnered almost 150,000 players who have at least one room reward.

We assume Sorry! Sliders will make its debut sometime in June or July. Once it is released we can get a look at Family Game Night in its complete form, allowing us to see how many players bought more than one Hasbro title.

Weekly Deals And The Same Old Same Old

Thanks to the poor performance of new titles, old titles jumped around quite a lot in May. Banjo Tooie and The Dishwasher: Dead Samurai made a surprise return into the Top 10 on the third week of May, while Uno, Peggle, Castle Crashers, Worms and TMNT 1989 have all continued to be in the Top 10, leaving only 5 places to shuffle around each week.

Microsoft had two different titles be a part of their “Deal Of The Week” – Brain Challenge and Bionic Commando: Rearmed. We can see that Brain Challenge did very well for its week, reaching the top of the chart and dropping back in place right after. Due to the missing week, we are unable to see how well Bionic Commando Rearmed did, but if previous deals are anything to go by, we might have seen it in the countdown somewhere.

Unlike previous months, the only 400MSP titles reappearing were TMNT 1989, Worms, UNO and the Deals Of The Week – everything else was either 800MSP or 1200MSP. With all of the recent fuss about the iTunes App store popular lists catering to the cheapest games, it's good to see that even “expensive” games on Xbox Live Arcade continue to do well. (The Xbox 360's Top 10 charts are ranked by number of sales, not revenue, similarly to the App Store Charts.)

June is going to be a very strange month, with at least 13 titles making their way online, including 6 cheap Sega classics all out in the same week. Larry Hryb has unfortunately not been available to post later Top 10 lists, but we will do as much as possible to bring you all the necessary data.

[We would like to thank Larry Hryb at Majornelson.com and the Xbox Live team for releasing the Top 10 lists of each week through the web, and well as Twitter helpers Grecco, Retroremakes and James O'Connor for their help with leaderboard data.]


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Comments


Joseph Cook
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Hopefully Telltale is seeing moderate success with Wallace & Gromit and Sam & Max on other platforms if their XBLA sales aren't taking off :-(

Amir Sharar
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Wallace and Gromit had a great demo, it really immersed you into the Wallace and Gromit world. It's something you would think MS would use to promote the console to a wider audience. What does hurt is the fact that parents who would be interested in titles like this for their kids, won't see this on store shelves.



Yosumin Live is also hurt by the fact that it's a free online game. It's a decent puzzle game, but needs something else to keep your interest. I'm still hoping one day we'll see an RPG from Square-Enix that has a casual-friendly battle system, something akin to a simple puzzle game like Yosumin.



As a fan of puzzle games, I like seeing them pop up on XBLA from time to time. I'm worried that the lukewarm reception to some (which I think is justified) may turn off developers/publishers from releasing more in the future. I would think the best plan is to release some classic puzzle games like Baku Baku (SEGA) and Puzzle Bobble (Taito). Seems low risk/possibly high reward to me.



At this point of the 360's lifespan you would think that MS would advertise XBLA a bit more. I know I'm oversimplifying, but if MS could have double the number of gamers checking the service out, you could have something akin to double the sales. Pulling numbers out of a hat: Assuming Wallace and Gromit had a 1.5% conversion rate, 1 million people checked out the game. 1 million out of a userbase of nearly 30 million is quite low. Sure, fewer than that bothers to go online (whether Gold or Silver, incidentally I had a friend ask me this weekend if he needed Gold membership to buy Halo 3 maps). My point is, I think it's time for developers to start expecting a bit more from MS. XBLA seems like a fairly solid digital platform (to MS's credit), but I think it deserves a bit of a boost in the marketing of it.

Peter Dwyer
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One of the problems (and it's one Microsoft is trying to address) is that the advertsing for XBLA and XBLIndie is poor to down right shameful.



There needs to be a trusted review source for gamers to go to and some active advertising taking place for new games. The rating system that is set to come in; is a good first step in thei revival process. People need to see what is good and what is plain crap easily. The microsoft advertising needs to drum up some excitement and anticipation for the games.



Perhaps a section of the NXE that is dedicated to news and HONEST reviews of what's coming to the service during the next week.

Anatoly Ropotov
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It's the end of XBLA as we know it. Unless MS decides to promote a title as a part of their Spring or something campaign and their portfolio managers make a bet on it, it's doomed. As I see it now, XBL:IG titles has the same chance to become successful as indie XBLA without promotion. Yet XBL:IG have marginally lower dev budgets.

warren blyth
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this is so weird. I've checked up on XBLA maybe twice since NXE dropped. I have no idea what half these games are... (specifically these games, Which i just emailed to a couple friends: "What are zombie wranglers, texas cheat em, blazing birds? I'd read some where that Space Invaders Extreme and Arkanoid Live were coming, but I didn't know they were out (nor do I know if they have any special features to induce interest). I never got around to playing ScrewJumper and Elements Of Destruction, though I think I might have the demos... Ditto the Star Trek D.A.C. ... Gel: Set & Match, Fuzzee Fever, Yosumin Live - These games are greek to me, I'd never heard of them. I was stunned that there is actually an explanation for what this Hasbro Family Game Night is about, as I just jumped into some part of it after selecting an ad for Boggle, and was confused all to hell before i gave up on agreeing to download some sort of free "something." what a nightmare.")



I feel like i have failed (along with MS's marketing chuckleheads).

(Though MS seems to be no stranger to the confused-customer experience. "what you didn't know about that? everyone else does! spend every waking moment of your life keeping up with MS releases, and you won't have these problems!" barf.


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