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If you enjoy reading this site, you might also want to check out these Think Services sites:
 Game Career Guide (for student game developers.)
 Indie Games (for independent game players/developers.)
 Finger Gaming (news, reviews, and analysis on iPhone and iPod Touch games.)
 GamerBytes (for the latest console digital download news.)
 Worlds In Motion (discussing the business of online worlds.)
 Game Set Watch (the Group's alt.game weblog.) |
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Digital Download Store Steam Gets 'Family' Section
by Leigh Alexander
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July 20, 2009
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Valve's PC digital distribution platform, Steam, has rolled out a dedicated section for "family" gaming, offering all-ages, casual and family-friendly games in a single section.
The new section, kicking off with a 50 percent discount on featured titles, launches with a list of partnerships with companies like Her Interactive, Sandlot Games and Valusoft. Featured games include the Nancy Drew adventure titles and ValuSoft casual games like Miss Popularity and Mission: Runway, as well as the complete PopCap collection.
However, there are also numerous titles on offer popular with the core market that would qualify as all-ages titles, like Plants vs. Zombies, 2D Boy's World of Goo and D3's Puzzle Quest: Challenge of the Warlords, among numerous others.
The Steam platform has historically focused on the core-market PC user, and the launch of a family section is likely an attempt to widen the service's appeal and reach the burgeoning market of adult and casual audiences playing games on their computers.
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