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World Of Warcraft's Chinese Relaunch Sees Government-Mandated Content Changes
by Leigh Alexander
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August 6, 2009
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World of Warcraft in China has seen some six weeks of downtime as government regulators process their approval of the transition to operator NetEase. It's in the midst of a partial return in the form of a free to play closed beta.
But an online game-focused consumer site, MMOSite.com, has captured some screenshots that show that WoW in China may not be quite the same as it ever was.
An official content review from Chinese Government entity the General Administration of Press and Publication (GAPP) that concluded on July 22nd resulted in a number of changes to Blizzard's popular MMO to allow it to restart.
According to the MMOSite report, the lack of specific age ratings for games in China make issues like showing bones or the undead a gray area -- especially in light of a Chinese media controversy that occurred over a World Of Warcraft subway advertisement that included 'undead' characters.
Not only have piles of bones in the NetEase-run Chinese version of World Of Warcraft been newly replaced with sandbags, but the color of blood from some monsters and opponents has been changed from red to black, leading to community jokes about petroleum running through characters' veins.
In addition, several of World Of Warcraft's in-game talent tree icons that included skulls, severed heads, and blood have been changed to become boxes. (A previous change -- that undead in-game characters have had visible skeletal bone structures 'touched up' to remove them -- also endures in the NetEase-run version of the game.)
Gamasutra has contacted Blizzard for comment on the changes, and will update if any official statement is released.
[UPDATE: Added information on previous, less extensive July 2007 changes to World Of Warcraft in China.]
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I don't know why the Chinese are so sensitive about anatomy.
Or perhaps the issue isn't so much that blood is red but that black is a strong funerary color (whereas red is a celebratory color) to Chinese audiences?
I wonder if the gamers of China will make mods or hacks to uncensor WoW.
I mean, that's not going to stop them complying, because, well, they want to make money, but that doesn't stop it from being quite a disgusting set of policies, and quite poor form to encourage that sort of behaviour from a government.
@Dan
It most certainly is a form of censorship, any situation where someone else determines your viewing or consumption is a form of censorship. As for the entire colours thing, sure as bland symbolism they might have different connotations...but come on...red blood???...EVERYONE knows human blood is red, it's NOT symbolism, it's realism.
As for the zomg censor anatomy crap that is indeed inherent in many cultures. Most of it is bull, for instance the only reason it's given any consideration is because it's regulated or controlled. For Christ's sake, ANKLES used to be erotic because they were covered up all the time. A persons naked body is nothing special unless we make it into something special (my god how would tribes of natives survive if nudity was a big thing, they'd all be running about in a constant state of arousal, that wouldn't be good for the ole ticker.)
I mean does anyone remember how it used to be? Parents didn't bother with bathers for their bubs, down on the beach they all went commando and it was NORMAL. Nowadays every second man on the beach must be a pervert thus we must dress them like it's a winter gathering when they're on the freaking beach. Rebellion used to be listening to rock and roll, not drinking and sleeping around. Society destroys itself, always has, always will, regulation becomes protection which becomes control which is totalitarian, the very thing democracy is supposed to prevent. We create problems and fears where none existed , and then we control the causes (human nature). People then rebel, we have revolution, governments are torn down, and born anew and the process repeats itself.
Funnily enough we are almost at the same level of promiscuity that the Romans were at, the only thing we lack is their acceptance of the strange and unusual. Having a thing for young children was tacitly accepted if not openly encouraged, homosexuality was openly embraced, fetishes were something to be gossiped about. All these things we consider, most of the time, heinous, were things they accepted as day to day life. yet their world didn't end, people grew up into decent human beings (at least by their standards), and they flourished, as an economic and military power. I bet they allowed their children to look at blood and skeletons.
--also just for a funny--
COMING SOON: Now packets of band-aids come with a complementary blindfold, protect you children's precious innocence by preventing them from seeing your own disgusting hideous blood, or their own, by using this handy blindfold to protect their darling eyes.
"Censorship is the suppression of speech or deletion of communicative material which may be considered objectionable, harmful, sensitive, or inconvenient to the government or media organizations as determined by a censor."
Of course you can make an argument for supression, but I would still say the layman thinks of big black censor bars and secret police. To cover these sorts of cases we should use some other term, since the same thing happens so often. Maybe call it profit censorship, or profit blackmail or something.
You know those little movie ratings, that's censorship. Content that is removed OR omitted from news or radio is censorship, preventing minor from buying a porn mag, is censorship. Your "layman's idea of censorship" I would criticise as also being a fallacy, your thinking of political censorship, but I'm pretty damn certain the layman knows it's censorship when they remove Blaise-Moi from Australian cinema, because it's considered to be rated beyond R.
This is undoubtedly censorship, and of the worst kind, completely without regard to freedom of thought, or the ability to choose ones own viewing...but that's the Chinese Government for you.
Any society that gives up a little liberty for a little security will receive neither and deserve none.
Is that the one? Just paraphrasing, but I think I am pretty dam close.
Yeah, the current regime is just the one that turned out military tanks and troops on it's own people in Tiannamen Square. The death toll is still unknown from that one.
they should be sensitive to situations like that, but should not be mandated by the government to.
That's the part that sucks the most. That it's all about managing corruption more than presenting a game that doesn't step on the toes of local culture.
> and wrought the Cultural Revolution on its
> own people and culture, can't handle red blood and skeletons.
I think you'll find it's because they don't want to _remind_ their own people of the red blood and skeletons...
It just seems to me that everyone is jumping onto the standard "lets rally against censorship in the huge evil PRC. Democracy or death!" bandwagon. Yes, censorship is something we strive to fight against. Yes, the Chinese government has a bad track record that it needs to improve. But, after factoring in the cultural differences and their lack of a rating system, I just don't see it as "censorship... of the worst kind."
I got that bandwagon feeling too. Do people get this upset about German censorship?
The whole situation is a little dubious in that this _is_ a game that has been up and running for a decent while in China. For whatever reasons, that the Chinese government previously chose to let these issues slide, but has now changed their minds. Those reasons will probably never be entirely clear – perhaps it's because of government corruption, perhaps because of recent events, who knows.
On the other hand, as Ken pointed out, localization extends far beyond text translation, such as addressing different cultural sensitivities and so forth (that's why we don't just call it translation, right?). Some of these changes will be for self-imposed reasons, and other for government-imposed ones, but it's part of the cost of doing international trade.
There is definitely room here for a discussion of censorship. Honestly, though, what I find far more worrying is how quick people are dismiss cultural differences as trivial (if not outright ridiculous) where they have either limited understanding or the culture or background of it, or a particular dislike of that culture or its institutions.
I don't think you can consider the cultural difference here. How many players does that game have in China? ...and who did the "censorship" come from?
If it was cultural, it wouldn't be a government backed 'update'. It would be a negative press update (which has happened in the U.S. many times).
That is the big distinction as to why you are seeing all of the 'China hate'.
Perhaps I kinda mixed my thoughts together when writing before - it was first thing in the morning for me. I'm not trying to defend the government's actions here - there is definitely censorship going on here. Maybe as an Australian I'm getting somewhat accustomed to it. As I initially said, the most dubious aspect of this particular case is the timing.
Regarding the "China hate" (my words, but quotes anyways), that was more in response to certain comments, rather than the comments as a whole. As Anton and Joshua pointed out, there has been a bandwagon going on here, and people seem a lot more incensed that I've seen in discussions about this kind of censorship in Australia or Germany (I'm sure there are other countries I'm not as aware of too).
There _are_ cultural differences regarding the dead, which in my experience are much stronger (and, from a western point of view, peculiar) than western ones. Whether they're strong enough as to warrant these changes is one thing, and one I can't speak to; however, I think it's a little extreme to turn that into an argument for the evils of the Chinese government.
Re. the China Hate: I don't hate China, or the Chinese, but I do hate the gov't. I also hate the U.S. (i.e. my) gov't and hitech industry for using China and other emerging economies as dumping grounds for our old PCs and phones. And I hate that the U.S. has lost most of it's ability to produce real things to the far east. It's hurting us badly in the current re/de/pression.
Re. Germany: it's been a long standing tenet of their gov't that violence in games is not acceptable. And they do not have a recent history of oppressing their own citizenry.
Re. Australia: I'm not very enthused about censorship in Australia either. For all the cultural talk about their pride in evolving from convicts, Australia is at least as problematic as England is in terms of cultural clashes and lack of freedom.
There now. I've probably offended Chinese Germans, Australians, English, and last but not least, 'mericans. It's nothing personal :)
Though I may have just read your post the wrong way. There are still issues with culture, yes, however I don't think they're the norm for the country at all. Just what the media portrays.
Actually it is censorship of the worst kind, it's censorship (that while it may have a cultural reason for occurring), doesn't have a set of standards or guidelines to dictate how, or who should view it and why. Not having some sort of system should prevent any and all censorship until such a system is in place, otherwise there is no effective system for review or update, worse there's no public avenue for objection (And that IS typical of the Chinese government). Additionally this is a blanket ban, which is the most objectionable method of censorship, so there is nothing "right" or "just" about what's happening here.
Additionally the motives for the content change are also questionable, as others have pointed out the timing is quite suspect.