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News

  EA: PS3 Price Cut 'Precisely At The Right Time'
by Leigh Alexander
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August 20, 2009
 
EA: PS3 Price Cut 'Precisely At The Right Time'
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Electronic Arts CEO John Riccitiello is praising Sony's decision to cut the price of the PlayStation 3 with this week's unveiling of the new Slim, and says the timing is right, too.

Riccitiello called Sony's $100 price reduction a "bold move done precisely at the right time," according to the Associated Press. Better to do it now instead of closer to Christmas or Thanksgiving, he adds.

Closer to the holidays, a broad vertex of consumer devices are getting very visible promotions, and Riccitiello says that getting the PS3's price move in ahead of that period "really stands out."

Analysts expect Sony to undertake aggressive promotions to clear out remaining inventory of the 80GB PS3. The PS3 Slim, which Sony says reduces the size, weight and power consumption of the console by 30 percent while boasting a 120 GB hard drive, will launch September 1 in North America and Europe, and September 3 in Japan.
 
   
 
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Edward Vertigo
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Very exciting! With this price drop, the PS3 and Xbox are on more even terms. Healthy competition makes for more dynamic games; developers take more creative chances, giving us more interesting gameplay options.

Paul Reynolds
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I wished EA would send you a new headshot of Riccitiello!

zed zeek
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[quote] I wished EA would send you a new headshot of Riccitiello! [/quote]
haha no way I love this photo

Victor Boone
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Let the price wars begin! Finally some marketplace competition. A win win for consumers no matter how you look at it. Balls in Nintendo's court now, how will they react to the behemoths being within $50 (+/-) of the Wii. Things are tight all over the world but this move has the potential to brighten up the coming holiday season consideralbly.


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