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News

  OTX: Purchase Intent For PS3 Rises After Slim Announcement
by Staff
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August 25, 2009
 
OTX: Purchase Intent For PS3 Rises After Slim Announcement
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According to the latest tracking study provided to Gamasutra by OTX's GamePlan Insights, the newly redesigned PlayStation 3 has struck a chord with gamers -- a good sign for Sony as the model's September launch approaches.

The price cut and accompanying redesign of the PS3 is "resonating strongly with leading-edge male gamers," says OTX's Nick Williams, who adds that, on the other hand, purchase intent for the PS3 Slim has stayed flat among the general gaming audience, showing only a 2 percent increase between the weeks of 8/10 and 8/17.

"That said, there was a significant uptick in purchase intent among males who don’t own a PS3 or Xbox 360 (32% increase in purchase intent), male gamers who tend to influence their friend’s decisions (25% increase), and male gamers who play at least 20 hours a week of video games (15%)," says Williams.

"Perhaps the most important statistic for Sony is the increase in purchase intent among those who don’t like to spend a lot of money on video games (19%)."

The data may evolve further as the news of the price reduction continues to spread to the "outer edges" of the gaming population, but it's significant that "influencers" are on board along with price-conscious gamers.

"We believe that the PS3 Slim will continue to gain momentum through next week’s launch and into the holidays," says Williams. "We also expect to see a boost in interest for upcoming PlayStation 3 software. While God of War III experienced a slight drop in our purchase intent charts (mostly due to the surge of Modern Warfare 2 and Assassin’s Creed 2), other PS3 titles are already making moves."

Outside of Gameplan's Top 25, which Gamasutra has published, PS3 exclusive Uncharted 2: Among Thieves is taking the 39th position, while Ratchet & Clank Future: A Crack in Time comes in 41st -- each posted "record high" purchase intent values over the month.

"We expect this trend to continue as more consumers direct their attention towards the PS3," concludes Williams.
 
   
 
Comments

J Gott
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WOW! What shocking news! The PS3 gets a price drop after years and purchase intent rises?!

Thank god this article tells us because I would have never guessed!!

Fiorentino Iantosca
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Rumor is Xbox price is also going down. Going to be interesting to see what happens during this holiday season. Sony has some nice games coming out. I'd love for them to create a God of War 3 PS3 version.

Rob Bergstrom
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GT5 looks to be set for Q4 2009 per a sony pamphlet at Gamescom. Things are looking up.

Dave Smith
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im buying one!


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