Enid Blyton’s value as a writer of children’s literature is debatable and a brief perusal of Egmont Press’ web site seems to show a heavy emphasis on licensed titles and series fiction. Maybe I’m cynical but I doubt that Flips is going to be the entry point for a lifelong love of reading.

What's the "value" of a writer of children's literature?
Enid Blyton wrote books that sold millions of copies and, as I learned from a short look in the Wikipedia article, she is the fifth most translated author of all times, so I would say her impact on children's literature isn't debatable, but a fact.

When I used the word "value" I meant "quality" rather than "quantity sold." Like I said, perhaps I'm a cynic, but this seems like one more example of the game industry's continuing failure to bring anything meaningful to children's lives.

So writing stories that children enjoy and thus encourages them to read more has little to no value?

Regardless of what you think of Enid Blyton's stories a kid growing up reading them will then go on to read other books, perhaps even ones you hold in higher esteem.