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Analyst:  Assassin's Creed 2  Pre-Orders Stronger Than Original Title
Analyst: Assassin's Creed 2 Pre-Orders Stronger Than Original Title
November 2, 2009 | By Chris Remo

November 2, 2009 | By Chris Remo
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Ubisoft has a near-guaranteed winner in Assassin's Creed II if current estimates are to be believed -- the game's preorder count is up 10 to 20 percent from those of its 2007 predecessor, according to a note from Janco Partners.

Ubisoft Montreal's original Assassin's Creed far exceeded the publisher's expectations, going on to sell over 8 million units after originally being projected for just 3 million. It sold more than 2.5 million units in its first month alone.

Janco analyst Mike Hickey said the sequel is part of "a strong stable of owned and internally developed franchises," and has a positive long-term view of the French publisher, despite the company's recent downward revision of its fiscal 2010 outlook.

Though Ubisoft may be slightly down for the overall fiscal year, which ends in March 2010, Hickey sees games like Assassin's Creed II driving a slight year-over-year increase in revenue during its third fiscal quarter.

Other significant contributors are likely to be Rabbids Go Home, Shaun White Snowboarding 2, James Cameronís Avatar, and Academy of Champions.

And looking into next year, the firm expects United States video game industry sales to grow by more than 10 percent year over year in calendar 2010, following 2009's lackluster performance, with Ubisoft outperforming the rest of the market based on strong individual titles and unit sales.

Even further on, Hickey sees Ubisoft putting more emphasis on the MMO space, as it relates to both core gaming as well as the social and casual spheres.


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Comments


Markus Schneider
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Because it is a massive financial risk and they sticked with what they are good in. Good company strategy and in line with what French gaming companies are good in: Casual Games.

Alistair Langfield
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AC1 was basically one game repeated many times over...not my cup of tea. I also didn't take to Far Cry 2 or Prince of Persia, so I feel Ubisoft have a lot of work to do on making open world games more fun, and more compelling.

I will watch this with mild interest...I'm kind of glad it's clashing with MW2 release as the hype for AC1 really didn't match the gameplay on offer in my view.

Samuel Wissler
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I'm glad the early numbers on AC2 are good. I was a huge fan of the first one, which I played on PC and I'm really looking forward to the next installment. AC1 is still the game which has done the best at re-creating a historical setting, and that made the game for me regardless of mechanics and pacing. So I'm really looking forward to AC2; especially the feature that gives you the historical context of the buildings =)



Best of luck to Ubisoft and AC2.

Joshua King
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While the open games they have published so far are lacking in certain aspects which made me eventually drop them before clocking, I'm consistently pleased with the overall software quality of the Ubisoft titles. They are always smooth and never crash/stutter etc. I am glad Ubisoft didn't go into the rubber-nipple - I mean - MMO market. MMO's suck.


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