Microsoft has kicked off the rewards program it's been exploring, launching a pilot program that offers Xbox 360 users Points "just for doing the stuff Xbox Live members do all the time."
According to a statement on the company's dedicated web portal
for the program, Xbox Live members can earn points for renewing Gold subscriptions and receive rewards when they spend on the Xbox Live Marketplace.
The program is apparently designed primarily to reward Xbox Live Gold subscribers, who earn points for membership renewals tiered for duration, for purchasing games on the service and for remaining Gold subscribers on a monthly basis.
"The best part is, the more you spend, the more you get, and for each month you stay on Gold, the higher your monthly reward up to 5% of your Marketplace spend," says the company. Both Gold and Silver subscribers earn rewards for participating in program surveys.
The points offered in the rewards program are the same Microsoft Points users must purchase to apply toward Xbox Live Marketplace offerings. News that the company was exploring such a reward system surfaced recently, when it offered email invitations
to the pilot to a limited number of Gold members.