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If you enjoy reading this site, you might also want to check out these Think Services sites:
 Game Career Guide (for student game developers.)
 Indie Games (for independent game players/developers.)
 Finger Gaming (news, reviews, and analysis on iPhone and iPod Touch games.)
 GamerBytes (for the latest console digital download news.)
 Worlds In Motion (discussing the business of online worlds.)
 Game Set Watch (the Group's alt.game weblog.) |
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GameStop: Modern Warfare 2 To Be 'Biggest Video Game Launch In GameStop History'
by Leigh Alexander
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November 4, 2009
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Activision has claimed its Call of Duty: Modern Warfare 2 will be the "biggest entertainment launch of all time," and retailer GameStop agrees -- anticipating the title will have the biggest launch it's ever seen.
"By all indicators, we anticipate Call of Duty: Modern Warfare 2 will be the biggest entertainment launch of 2009, as well as the biggest video game launch in GameStop’s history," GameStop merchandising and marketing EVP Tony Bartel said in a statement to media outlets.
Bartel makes his prediction based partially on preorders -- MW2 is enjoying the largest number of preorders across its 6,200-store network for any title GameStop has ever offered for sale.
The other portion of the estimate comes from modeling on the previous title in the series: Call of Duty: World at War reportedly sold 2 million units in its first month on sale, and over 1 million monthly thereafter.
"Call of Duty: Modern Warfare 2 should easily surpass that launch mark based on the unbridled customer enthusiasm we’re seeing," says Bartel.
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