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GameStop: Modern Warfare 2 To Be 'Biggest Video Game Launch In GameStop History'
by Leigh Alexander
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November 4, 2009
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Activision has claimed its Call of Duty: Modern Warfare 2 will be the "biggest entertainment launch of all time," and retailer GameStop agrees -- anticipating the title will have the biggest launch it's ever seen.
"By all indicators, we anticipate Call of Duty: Modern Warfare 2 will be the biggest entertainment launch of 2009, as well as the biggest video game launch in GameStop’s history," GameStop merchandising and marketing EVP Tony Bartel said in a statement to media outlets.
Bartel makes his prediction based partially on preorders -- MW2 is enjoying the largest number of preorders across its 6,200-store network for any title GameStop has ever offered for sale.
The other portion of the estimate comes from modeling on the previous title in the series: Call of Duty: World at War reportedly sold 2 million units in its first month on sale, and over 1 million monthly thereafter.
"Call of Duty: Modern Warfare 2 should easily surpass that launch mark based on the unbridled customer enthusiasm we’re seeing," says Bartel.
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