Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
March 27, 2017
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


U.S., UK  Modern Warfare 2  Launch Sales Hit 4.7 Million Units
U.S., UK Modern Warfare 2 Launch Sales Hit 4.7 Million Units
November 12, 2009 | By Leigh Alexander

November 12, 2009 | By Leigh Alexander
Comments
    4 comments
More: Console/PC



Activision promised the biggest entertainment launch in history, and according to the publisher's numbers, that's what it did: Call of Duty: Modern Warfare 2 has racked up $310 million in sales in North America and the UK in its first 24 hours, the company says.

That's 4.7 million copies, the company estimates -- more than Cowen Group analyst Doug Creutz had expected for the entire month of November. "We believe U.S. sales likely will amount to 55 percent of the worldwide total, implying a first day worldwide estimate of roughly 7 million," he says.

"The Call of Duty franchise has become a cultural phenomenon showing the power of video games as an entertainment medium," says Activision Publishing CEO Mike Griffith.

Yesterday, UK's Chart-Track and the Entertainment and Leisure Software Publishers Association said the game had sold 1.23 million day-one copies in the UK, grossing $77.85 million and doubling the previous game launch record set by Grand Theft Auto IV.

"The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers," adds Griffith. "Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment."


Related Jobs

Skydance Interactive
Skydance Interactive — Marina Del Rey, California, United States
[03.27.17]

Multiplayer Level Designer
Tencent Games
Tencent Games — Palo Alto, California, United States
[03.27.17]

Strategic Partner Director/Manager
Tencent Games
Tencent Games — Shenzhen, China
[03.27.17]

Gameplay Programmer
Tencent Games
Tencent Games — Shenzhen, China
[03.27.17]

3D Engine Programmer









Loading Comments

loader image