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Bobby Kotick Nets $20M In Stock Option Sale
by Chris Remo
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November 13, 2009
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The same day Activision released Infinity Ward's Call of Duty: Modern Warfare 2, CEO Bobby Kotick celebrated the game's record launch performance by exercising stock options that netted him more than $20 million.
A large quantity of stock vested for the CEO in 2000, when the options were valued at the comparatively meager price of $1.035 per share. Starting on Monday of this week, according to an SEC filing from Activision, Kotick sold 1,931,102 shares of that stock at prices ranging from $11.4304 to $11.5107.
With a stock price well over ten times what it was at the vesting date, Kotick grossed $22,183,738.56 from a stock option purchase of $1,991,931.71 -- netting a grand total of $20,191.806.85.
Activision's stock (NASDAQ: ATVI) has actually risen ever so slightly since that point, having closed at $11.69 the day this article was published.
It is of course not the first time the CEO has netted big money through stock options. This August, when Activision was trading slightly higher, at $12.44, he sold a volume of 2 million shares and brought in nearly $25 million gross.
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If Kotick makes $20M in options but puts out games MW2 that bolsters the company stock and company in general, then he's worth the profit. Additionally, if he's smart enough to see the industry and can take sufficient risks to warrant the money spent to make a MW2, then he's worth every penny, and we as gamers should be happy that we get good games like MW2.
On the flipside, if a CEO pumps up the stock of a company and then jumps ship, then instead of being completely bitter at the CEO, spread some of that bile for the morons that put such a CEO in that position and didn't incorporate any checks and balances.
I haven't bought (or pirated or rented) an Activision or EA game all year, and I don't plan on buying any in the future. If you don't believe in the system then stop paying into it. Support indies, stay indie, and preserve your soul.
Granted his staff gets compensated by the company, but as a CEO who is now ultra wealthy he should not overlook the efforts of his line troops in his success.
A reward can be as simple as a self-written thank you company wide email or as generous as a self-funded party event.
"Short-term capital gains are taxed at a higher rate: the ordinary income tax rate. "
I mean no one should be "worth" that much but he has done well. He talks like an idiot sometimes, but the end products are reliably decent. Customers like that.
First, the fact that he made $9-10/share off this transaction is due in part to how he's lead the company. It's a much more successful company than it was in 2000 when the options were granted. I don't know all the implications of this trade on the stock price and whatnot, but you have to admit that 9-10x profit on options is pretty good.
Second, I'm not sure if people understand the irony, but when you boycott companies you shouldn't claim to care about the employees of those companies. If your motives were altruistic and based in concern for the employees who crunch and get laid off to make the stock go up a little bit, why would you start a boycott that, if effective, would make it more likely that the employees get laid off?
http://www.industrygamers.com/news/bobby-koticks-goal-to-take-all-the-fun-out-of
-making-video-games/
And for those of you who don't understand how options work, look it up in Google Finance.
Bob: "First, the fact that he made $9-10/share off this transaction is due in part to how he's lead the company"
Do you think this could have something to do with the industry going from nascent to mass cultural media in this time period?
Bob: "Second, I'm not sure if people understand the irony, but when you boycott companies you shouldn't claim to care about the employees of those companies."
Do you think buying more EA games would keep those people working who are being fired to cut $100 million at the same time the EA pays owners (and upper management via options) $300 million for Playfish?
Given your stated knowledge, I will assume that you understand public companies are driven by unachievable year over year growth practices and regardless of how much we consume, this, like our current way of consuming, is unsustainable and when the market corrects, as it always does, the only way to maintain growth is "restructuring" a perfectly viable organization in-order to boost profits. And as a result of this "good" work CEOs like Kotick still get performance bonus even though the real value of the company, its employees and assets has in fact dropped.
"Do you think this could have something to do with the industry going from nascent to mass cultural media in this time period?"
Of course, Kotick isn't the reason year on year revenue has shot up for the industry at large, but there are a lot of companies that have failed in this industry since 2000. At the same time you can't attribute all of Activision's success to the expansion of the gaming market. This is why I said "in part".
"Do you think buying more EA games would keep those people working who are being fired to cut $100 million at the same time the EA pays owners (and upper management via options) $300 million for Playfish?"
Not necessarily, but I do think that a /successful/ boycott would result in reduced revenues, making it more likely that employees get laid off. Your point makes the boycott even more fatalistic: if we can't help the employees by buying games and we can't help them by *not* buying games, we shouldn't consider either action something that should be done because we care about the employees.