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Sony: 'All PS3 Units Will Be Firmware-Upgradeable To 3D'
Sony: 'All PS3 Units Will Be Firmware-Upgradeable To 3D'
November 19, 2009 | By Leigh Alexander

November 19, 2009 | By Leigh Alexander
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More: Console/PC



3D stereoscopic technology is a major component of Sony's strategy to achieve profitability for the PlayStation 3 -- and the company says the console's planning for a system-wide solution.

In a new presentation [PDF link] to investors about the company as a whole, Sony revealed plans to add 3D capability to PS3 games via a firmware update: "All PS3 units will be firmware-upgradeable to 3D," it says.

Sony says it's aiming to "lead the 3D market," and pointed to plans to offer 3D-specific tools to developers making games on its platform. (Some console games such as Blitz's PSN title Invincible Tiger have custom coded 3D stereoscopic modes, and Disney's G-Force has a less sophisticated red-blue 3D glasses version, but there's no system-wide solution.)

3D gaming on PlayStation 3 appears to be simply one component of the strategy -- it's looking at 3D for its Blu-ray format and high-definition televisions, too.

However, with only a small minority of current televisions supporting more sophisticated stereoscopic 3D, the vast majority of consumers will need to upgrade to play PS3 games in the most effective 3D modes.

The company also wants to install 3,000 Sony-created 3D theater projectors in cinemas by the end of 2010. Sony Corp CEO Howard Stringer tells investors and media that the company's on track to stem its losses and return to profitability.

The executive believes that, with the help of new tech like 3D and the upcoming Motion Controller for the console, its PlayStation business can achieve profitability by March 2011.


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Comments


Scott Thomack
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I found it interesting that in one of the slides about PSN it states "New revenue stream from subscription". Does anyone know what "subscription" they are talking about?

Doug Poston
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Check out the link above you (or this one: http://www.gamasutra.com/view/news/26145/PSN_Revenues_Hit_October
_High_As_Sony_Mulls_Premium_Subscriptions.php )

Scott Thomack
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Thanks. I wonder how I missed that announcement. I sure hope Sony doesn't do something that will take away their ability to use the statement, "we have free online" compared to the Xbox 360.

A W
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I agree Scott.

steve roger
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I think you can expect that Sony will likely tap into the multiplayer segment to coerce paid subscriptions. Otherwise the "premium" serivice will be ignored. Look at Xbox Live, where silver subscriptions are useless junk. Say good bye to free lunch. Sony needs the money.

Tom Newman
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I'm excited to see a fully 3D game, it looks like it's on the horizon. I don't think 3D will be the norm of the future, but there is room for some successful titles for sure.

John Petersen
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I don't understand the need for new tv hardware, all it is is 2 pictures side by side and reversed. You can do that on paper.

Mark Harris
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Yeah, I'm with Christian on this one. 3D might be a cool gimmick (could be awesome, I suppose) but it will not be the norm in the near future. While HDTV adoption rate has been steadily increasing those are mostly 60 hz sets. The penetration for 120 hz sets capable of 3D gaming is painfully low and that won't change for years. Even if every set sold from this day forward were 120 hz or above you still have a few years before your adoption rate is enough to predict a decent ROI.


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