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Finally, we spoke with High Moon president Peter Della Penna, who
recently took up the senior role with the studio in March, replacing
High
Moon's founding president John Rowe, who moved on to an advisory role
with the company. Della Penna was previously chief operating officer
for Sierra
Entertainment's Worldwide Studios, and we talked to him about High
Moon's overall strategy.
Why did you wind up coming to High Moon?
Peter Della Penna: I was afforded the opportunity!
How did that translate into the relationship that's happening with Vivendi?
PDP: I was the COO of Worldwide Studios. My background is in finance. I
was originally the CFO at Sierra Entertainment in Bellevue. I ran
operations down there around five years ago. At the time, we were
primarily focused on internal development. It was part of our corporate
strategy to grow in this space, so internal development was a key
initiative.
In going through that, we did our portfolio analysis, and my job was to
make a good match with our franchises, franchises that we would like to
develop, and specific studios that would fit with Vivendi. The first
acquisition I was involved in was with Radical Entertainment up in
Vancouver. Then we had a smaller acquisition about 15 months afterward
with Swordfish in Birmingham. Six months after that, there was High
Moon. It was filling a strategic desire for internal development, in
finding a collection of studios that would complement each other.
Now that it's under the Vivendi umbrella, is there still a desire to put forth the High Moon name?
PDP: Absolutely. Our development studios are all unique in their
competencies and cultures, and part of innovation and creativity is
driven by teamwork and the culture around that teamwork. We're not at
all trying to homogenize our internal studios. I was attracted to High
Moon and Swordfish because of their cultures. Yes, High Moon will be at
the forefront of its products.
High Moon president
Peter Della Penna
What do you think it takes to establish that as a name that people are going to trust and come back to?
PDP: By making great games, simple as that.
Consumers aren't very forgiving. It's a tough entertainment business,
and games aren't getting less expensive to make. Spending $60 on a
next-gen game is tough for the consumer. There are good competitive
games, so we need to be there in the forefront of our competitive
products.
What does the relationship with Vivendi entail for High Moon in
terms of driving their own direction? Is that driven partially by
Vivendi, or is it less of a hands-on approach?
PDP: I don't think it's either side of the spectrum. Vivendi
understands this business, and understands that it's a difficult
business to be in. You look at where your competencies are and where
your talent's at.
What talents do [our acquired studios] have, versus what we'd like to
achieve from a corporate portfolio, from a Vivendi Games perspective?
We like to say that with High Moon, you have [a certain] set of
competencies and capabilities and passion, and that fits nicely with
where we would like to be in our Vivendi portfolio.
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