Managing Director, Casual Games Association
As the head of the Casual Games Association, an international organization for
the professional casual games industry, Jessica Tams has been focusing on
mentoring, business, and social networking with casual games for years.
also had firsthand experience in casual game development, publishing, and
distribution at companies like FUN Technologies Company and Trymedia
Systems. At FUN Technologies, Tams was
responsible for the product portfolio, including website design and community
Before working in casual games, she oversaw externally
published launch Xbox Live Aracade titles at Oberon Media's Seattle Studio. Earlier
in her career, she spent five years as a software engineer, working on titles
like Dungeon Siege and Gabriel Knight III.
The Casual Games Association, of which Tams is the
managing director, incorporates more than 4,000 gaming executives, publishers,
The association also hosts annual conferences in Seattle,
Kiev, and Amsterdam,
publishes a magazine three times a year, and regularly puts out important
research relating to casual games.
drawing professional attention and respect to the field of casual games, Tams
is also drawing attention and respect to a genre of gaming preferred by a large
percentage of female players.
Her work has helped to legitimate a type of game
different from hardcore titles, but just as vital for a less-than-traditional
What her peers say
Brenda: "Jessica has more energy that anyone I
know. She's been flying with the whole 'casual games' thing long before it came
to the forefront of the industry's attention, and has put together whole
conferences and even a magazine specifically devoted to the market. This early
networking and attention to the possibility of the market was instrumental in
making the casual games movement as strong it is."