President, Casual Entertainment
Label, Electronic Arts
Appointed president of Electronic Arts' newly created
Casual Entertainment label in 2007, Kathy Vrabeck oversees product development
for a number of projects within EA. She is responsible for product management
and marketing in EA Mobile, EA's projects with Hasbro, and Steven Speilberg's lauded
new puzzle game Boom Blox.
In total, Vrabeck is in charge of
nine studios and more than 1,100 employees positioned in locations from Los Angeles, Salt
Lake City, to Austin. Prior to her work at EA, Vrabeck was president of publishing
After leaving Activision, Vrabeck served as a consultant with
various companies, including EA, using her experience and distinguished
background in marketing and sales to assistant other business within the gaming
Vrabeck is ultimately responsible for EA's biggest growth
label. She directs how the casual entertainment department introduces their
games to players of all ages. She also makes decisions on which projects to
green-light, i.e. which will join the growing casual entertainment business.
the head of Pogo.com, an online portal for casual games associated with
Electronic Arts, Vrabeck has had a hand in a unique approach to online gaming.
both free and betting-based games, Pogo.com and other casual title efforts are
pushing the envelope of the way gaming operates outside of the restraints of
major console releases.
What her peers say
Bonnie: "Once again, it's inspiring to see a woman in
a position of such importance and saw in our 'male' industry. I think it's
especially important that Kathy Vrabeck is a force in EA's casual games --
titles which are bridging the gaping gender divide in gaming. It's wonderful to
think of all the female players she will be drawing in with games designed,
managed, and directed toward an audience of women and girls."