Former Vice President of Marketing & Corporate Affairs, Nintendo of America
Perrin Kaplan retired from her position as the head of marketing and corporate affairs at Nintendo in December of 2007. However, after fifteen years as Nintendo's main spokeswoman -- representing throughout the Western Hemisphere one of the most important, respected, and long-running video game companies ever created -- her presence is still being felt. While at Nintendo, Kaplan was in charge of public relations, government affairs, internal communications, and investor relations.
Before joining the gaming giant, Kaplan was vice president at the Seattle-based public relations firm The Rockey Company. As of yet, she has not released a statement about her plans for future employment, whether in or out of the games industry.
In 1992, Perrin joined Nintendo as their Corporate Communications Manager. By 1996, she was the Director of Corporate Affairs. During her fifteen years she was able to shape the department that forms the public face of Nintendo today.
Though Kaplan did not have a hand in the development side of Nintendo, her role as a strong female spokeswoman set a positive example -- and put a female face -- on the company that has brought so many classics to a traditionally male market.
What her peers say
Bonnie: "Like many gaming business execs, Kaplan had something of a reputation for giving answers that weren't really answers, for skirting questions, etc. -- in short, for not always being a gamer favorite.
Still, even if she didn't always tell us what we wanted to hear, her importance, and her visibility, as a female figure in a definite position of industry power can't be overlooked. To have a woman at the center of gaming attention -- or even gamer frustration -- was a welcome change from the normal emphasis on male executives and designers."